Assistant Director of marketing

• Developing strategies and tactics to boost the Company's reputation
• Deploying successful marketing campaigns
• Work with a variety of channels like content creation, content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging contents
• Build strategic relationships and partner with key industry players, customers, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly