Assistant Director of Sales

• Assist DOSM in producing the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts
• Assist DOSM to implements and monitors action plans to ensure Revenue Plan objectives are achieved
• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate。
• Assist DOSM to creates and implements special programmers to achieve greater productivity through:
o Increasing average rate
o Increasing occupancy
o Increasing business volume during difficult periods
o Increasing local food and beverage banqueting sales
• Manages key accounts & potential accounts assigned by DOSM
• Conduct Sales call & Telesales daily as SOPs approved by DOSM
• Servicing of group business and handle group inquiry
• Provides direction on and conducts market research
• Monitors competitor activities
• Maintains close liaison with Sales teams and those of other hotels to ensure the hotel receives proper direction and support
• Plans and executes sales trips to major market areas
• Attends major travel functions to promote sales for the hotel
• Directs all sales activities & work closed with Sales Managers to ensure they meet the goals of the Revenue Plan
• Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
• Produces weekly & monthly Sales reports and forecasts plan
• Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
• Establishes and continuously updates mailing lists
• Organizes and attends major sales related functions within the hotel
• Proceed the action plan to achieved the KPIs as assigned by DOSM
• Conduct Sales business trip & Travelshow to targeted market approved by DOSM
• Other tasks assigned by DOSM
Human Resource Responsibilities
• Works with the Human Resource Department to ensure the departmental performance of staff is productive. Duties include:
o Plans for future staffing needs
o Recruits in line with company guidelines
o Prepares detailed introduction programmer for new staff
o Conducts probation and formal performance appraisal in line with company guidelines
o Coaches, counsels and disciplines staff, providing constructive feedback to enhance performances
o Regularly communicates with staff and maintains good relations
Financial Responsibilities
• Works with the Finance in the preparation and management of the department's budget. Duties include:
o Assist in the preparation of the annual budget
o Monitor, analysis and report variations from the budget
o Manages the Department's expenses
o Makes pricing decisions
Occupational Health and Safety Responsibilities
• Demonstrate Awareness of OH&S policies and procedures and ensure all procedures are conducted safely and within OH&S guidelines and ensure your direct reports do the same
• Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures
• Be familiar with property safety, first aid and fire and emergency procedures and operate equipment safely and sensibly
• Initiate action to correct a hazardous situation and notify supervisors of potential dangers
• Log security incidents and accidents in accordance with hotel requirements