Assistant Marketing Communications ManagerCosmo Rex Saigon

Position Summary: The Assistant Marketing Communications Manager is instrumental in developing and executing marketing and communication strategies while overseeing the graphic designer, Events & Promotion, and MarCom teams at the casino. This position requires strong leadership abilities, expertise in managing cross-functional teams, and a deep understanding of marketing principles to enhance the casino's visibility and branding effectively.
Key Responsibilities:
Lead the graphic design, Events & Promotion, and MarCom teams, ensuring alignment with overall marketing strategies and brand guidelines.
Assist in the development and implementation of comprehensive marketing and communication strategies to promote the casino's image and offerings.
Oversee the creation and distribution of engaging content across various channels, including digital, print, and social media, ensuring consistency and quality.
Manage the casino's public relations efforts, including crafting press releases, handling media inquiries, and fostering relationships with key media contacts.
Coordinate marketing campaigns for events, overseeing promotional activities and collaborating with other departments for seamless execution.
Monitor marketing trends and consumer feedback to adapt strategies that meet market demands and enhance customer engagement.
Manage the marketing budget, ensuring efficient allocation of resources across projects and teams.
Supervise the production of all marketing materials, ensuring adherence to brand standards and timelines.
Analyze the effectiveness of marketing initiatives, providing detailed reports on their performance and making informed recommendations for future campaigns.
Mentor and develop team members, fostering a culture of creativity, innovation, and continuous improvement.