Assistant Trade Marketing Manager

Mô tả Công việc
As an Assistant Trade Marketing Manager at Minthacare, you are responsible for driving effective marketing always-on BTL activities and promotion for Bioderma in all sales channels, under the direction of the Brand Manager.
1. Develop & perform full year organising Trade Marketing plan in line with business objectives/ brand objectives
Execution of National activations and events for all company portfolios based on Brand Campaign.
Involves ongoing sales data analysis (trends, competitors, category, etc.), monitoring the competitor activities and proposing innovative ideas.
In charge for yearly visibility & POSM Plan from design to production
2. Manage the activity performance in collaborating with key commercial retailers and internal/ external partners
3. Promotion champion
Build full year promotion strategy for brand & channels
Develop full year promotion plan at shopper point of sale
Ensure non-conflict of promotion across channels (social-commerce, e-commerce, retail & medical)
4. Evaluation & Report for all projects by month/ quarter
5. Budget management
Budget phasing monthly following campaign.
Responsible for the project budget (track all spend, monthly reporting).
6. Complexity management:
Able to manage multiple perspectives/ ideas from cross functions while running projects.
Able to work with cross functions to lead projects that happen following timeline & scopes.
Execution of National activations and events for all company portfolios based on Brand Campaign.
Involves ongoing sales data analysis (trends, competitors, category, etc.), monitoring the competitor activities and proposing innovative ideas.
In charge for yearly visibility & POSM Plan from design to production
Build full year promotion strategy for brand & channels
Develop full year promotion plan at shopper point of sale
Ensure non-conflict of promotion across channels (social-commerce, e-commerce, retail & medical)
Budget phasing monthly following campaign.
Responsible for the project budget (track all spend, monthly reporting).
Able to manage multiple perspectives/ ideas from cross functions while running projects.
Able to work with cross functions to lead projects that happen following timeline & scopes.