Assitant Trade Marketing

Mô tả Công việc
1. Operation Planning
Annual & Rolling Sales Planning
Develop annualy Bussiness Plan, Sales Plan aligned with BOD's objectives & expectations.
Conduct quarterly/monthly rolling revisions based on updated performance, market dynamics, and strategic direction.
Working with KAM team to allocate sales targets by channel/account in alignment with company goals.
• Trade Activities Planning
Build Full-year Detail Trade Activities Plan covering all activites: promotion, rental, display, activations, POSM, and channel-specific initiatives.
Working with Customer's Brand team, KAM to ensure the plan is aligned across functions.
• Budget Planning
Based on Bussiness Plan, Develop the annual and quarterly Trade Marketing Budget.
Propose budget allocations for promotions, POSM, displays, and activities based on business priorities.
Ensure spending alignment with forecast and business strategy.
• Demand Forecast & Supply Coordination
Work closely with Customer to forecast products demand.
Ensure inventory readiness for trade promotions and seasonal peaks.
Coordinate to secure timely stock availability and avoid shortage or overstock.
2. Management & Performance Tracking
• Sales Performance Management
Take ownership of the sales target and present performance results to BOD and Customer.
Work closely with KAM/Sales/Warehouse teams to track progress and ensure target achievement.
• Trade Execution Management & Budget Controling
Oversee execution of Trade Marketing activities to ensure full compliance with approved mechanics.
Monitor Brand's coverage, visibility, and in-store execution.
Manage trade marketing budget, monitor spending progress, and ensure compliance.
Prepare detailed budget reports, reconcile data with Finance/Accounting, and track actual vs. planned spending.
• Inventory & POSM Management
Manage inventory availability to ensure sufficient stock coverage across warehouses.
Coordinate with Supply Chain/Planning teams to minimize out-of-stock and overstock.
Oversee POSM planning, allocation, stock levels, and usage across channels.
Ensure POSM efficiency and accurate tracking.
• Performance Analysis & Improvement Proposals
Analyze sales performance, category trends, and effectiveness of trade activities.
Provide insights and propose improvement plans to optimize growth and ROI.
3. Others
• Market Overview
Monitor and update market information, competitor movements, category trends, and pricing.
Provide early warnings and opportunities based on market dynamics.
Conduct research on potential new categories or new business areas upon BOD request.
Prepare feasibility reports, benchmarking, and recommendations.
• Additional Responsibilities: Perform other tasks assigned by the BOD to support business growth and strategic planning.