Associate Ecom Onsite Performance Strategy & Planning
CÔNG TY TNHH QUỐC TẾ UNILEVER VIỆT NAM
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 28/07/2023
- Chi tiết công việc
- Giới thiệu công ty
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Mô tả công việc
Marketing Solutions performance
• Act as an expert on Marketing Solution performance across customer platforms (Lazada, Shopee, Tiki, Tiktok)
by understanding and identifying growth insights & opportunities which lead to transformational actions.
• Responsible for regular reports on Ecommerce campaign (daily, monthly, campaign); provide solution on
optimization and quick actions to meet the KPIs within a very tight period, and handle ad hoc task if any
• Be the voice of eCommerce CBD team to business partners, using various sources of data (including
digital/social) to identify risk & opportunities to improve business performance.
• Work closely with CBD team to understand their challenges and problems; build and give a clear point of
view from analyses as well as the outcome of data tracking; be able to articulate this point of view to key
stakeholders and drive recommendations going forward.
Drive Perfect store online of all Unilever online stores via deliver the set of PSO global KPIs, ensuring the best of
onsite exposure & conversion of Unilever's products & stores
• Work with Global PSO & local teams & Act as Country contact point to provide expertise from Global PSO
practice to brands to develop PSO set of deliverables following Global guideline & tailor-made to local
customers' guideline
• Ensure set of PSO things is well-deployed onsite
• Daily monitoring via PSO dashboard and always-on improvement
Drive shopper engagement via CRM Onsite; Onsite activities including Livestream, Game, Feeds and CEM:
• Develop onsite activities plan ensuring aligned with CAT & Brand JTBDs & matched with Campaign/BAU plan
strategy; monitor deployment
• Drive CRM onsite to deliver sustainable sales performance impact & growth on online channels through
engage, retain, upsell & recruit shoppers
• Master of shopper journey to Lead, develop and drive CRM strategies & plan, serving for shopper acquisition,
retention & loyalty; maximize touch point engagement and conversion via content & audience right to target
• Partner with Media offsite performance to ensure seamless shopper journey online/offline specifically via CRM
• Lead frequent review & learning
• Act as an expert on Marketing Solution performance across customer platforms (Lazada, Shopee, Tiki, Tiktok)
by understanding and identifying growth insights & opportunities which lead to transformational actions.
• Responsible for regular reports on Ecommerce campaign (daily, monthly, campaign); provide solution on
optimization and quick actions to meet the KPIs within a very tight period, and handle ad hoc task if any
• Be the voice of eCommerce CBD team to business partners, using various sources of data (including
digital/social) to identify risk & opportunities to improve business performance.
• Work closely with CBD team to understand their challenges and problems; build and give a clear point of
view from analyses as well as the outcome of data tracking; be able to articulate this point of view to key
stakeholders and drive recommendations going forward.
Drive Perfect store online of all Unilever online stores via deliver the set of PSO global KPIs, ensuring the best of
onsite exposure & conversion of Unilever's products & stores
• Work with Global PSO & local teams & Act as Country contact point to provide expertise from Global PSO
practice to brands to develop PSO set of deliverables following Global guideline & tailor-made to local
customers' guideline
• Ensure set of PSO things is well-deployed onsite
• Daily monitoring via PSO dashboard and always-on improvement
Drive shopper engagement via CRM Onsite; Onsite activities including Livestream, Game, Feeds and CEM:
• Develop onsite activities plan ensuring aligned with CAT & Brand JTBDs & matched with Campaign/BAU plan
strategy; monitor deployment
• Drive CRM onsite to deliver sustainable sales performance impact & growth on online channels through
engage, retain, upsell & recruit shoppers
• Master of shopper journey to Lead, develop and drive CRM strategies & plan, serving for shopper acquisition,
retention & loyalty; maximize touch point engagement and conversion via content & audience right to target
• Partner with Media offsite performance to ensure seamless shopper journey online/offline specifically via CRM
• Lead frequent review & learning
Yêu cầu
• Educational Background: Bachelor's degree. Fluent English (verbal & written)
• Work Experience: 5+ years of relevant work experience, ideally with a background in eCommerce;
experienced in serving top FMCG clients - can handle working under pressure
• Analytical Ability: Strong analytical ability to breakdown complex problems and translate to actionable
business insights. Critical thinking & pay attention to details, comfortable working with data on daily basis.
• Business Acumen: Strong track record building business plans, ability to develop output, which is simple, factbased rather than fact-filled, focusing on recommendations and impact to get business goal.
• Stakeholder Management: Strong interpersonal skills and demonstrated ability to discuss and persuade
different levels, including senior management, to align on objectives and action on
• Work well in both teamwork & independence, time-management
• Extensive knowledge and working experience in running campaigns on various Search platforms such as
Google, Search engines and Onsite Search Tools of eCommerce platforms is a strong plus
• Work Experience: 5+ years of relevant work experience, ideally with a background in eCommerce;
experienced in serving top FMCG clients - can handle working under pressure
• Analytical Ability: Strong analytical ability to breakdown complex problems and translate to actionable
business insights. Critical thinking & pay attention to details, comfortable working with data on daily basis.
• Business Acumen: Strong track record building business plans, ability to develop output, which is simple, factbased rather than fact-filled, focusing on recommendations and impact to get business goal.
• Stakeholder Management: Strong interpersonal skills and demonstrated ability to discuss and persuade
different levels, including senior management, to align on objectives and action on
• Work well in both teamwork & independence, time-management
• Extensive knowledge and working experience in running campaigns on various Search platforms such as
Google, Search engines and Onsite Search Tools of eCommerce platforms is a strong plus
Quyền lợi
13th-month bonus
Premium healthcare insurance for yourself and family
Hybrid working model
Premium healthcare insurance for yourself and family
Hybrid working model
Thông tin chung
- Ngày hết hạn: 28/07/2023
- Thu nhập: Thỏa thuận
Giới thiệu công ty
25 năm trước, Unilever có mặt tại Việt Nam và đã từng bước trở thành "người bạn" đồng hành cùng nhiều thế hệ người Việt, đóng vai trò thiết yếu trong cuộc sống hàng ngày. Rửa tay với xà phòng Lifebuoy, giặt quần áo với OMO, gội đầu với Sunsilk, chải răng với kem P/S...đã trở thành sự gắn bó không thể tách rời trong tâm trí rất nhiều người Việt.
Chặng đường 25 năm của Unilever tại Việt Nam còn mang tới sự đổi thay lớn trong nhận thức. Đó là niềm tin vào nụ cười trẻ thơ, là khu vui chơi, trường...
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