Associate Integrated Strategist Full-time 2024

About Ogilvy
Ogilvy has been the "teaching hospital" for brands since the company was founded by David Ogilvy in 1948. We continue that brand-building legacy today through Borderless Creativity - operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Consulting, Advertising, Experience, Public Relations and Health work fluidly across 131 offices in 93 countries.
Ogilvy has been operating in Vietnam for over 25 years and has played a leading role in helping to shape the marketing communications industry in Vietnam today. We remain committed to continuing this legacy and are on a mission to help create the next generation of hybrid and fluid modern-marketing talent by making Ogilvy the "Best Place to Work" in Vietnam for GenZ by 2025.
Ogilvy is looking for an Associate Integrated Strategist who is curious, lively, full of life and looking for a fantastic challenge within an international agency.
Responsibilities
Your key responsibilities as an Associate Integrated Strategist will be as follows:
Bring IMC planning capabilities across 3-4 key clients you will work on (specific clients to be discussed)
Be active contributor to Gen Z insights/behaviours across all teams
Become competent in leading Brand Strategy for 1-2 simple projects (with minimal supervision)
Faciliate social commerce capabilities across projects.
Be responsible for ensuring an advertising campaign is targeted at the correct audience, strategic planning & concept development.
Actively developing market and consumer insights, running analysis and presenting findings to the agency and client
Able to apply all the theory and fact-based knowledge and leverage it in developing and articulating strategic solutions.
Studying the client's brief and analysing existing data, market reports, and information from past campaigns before deciding whether to arrange for fresh market research to be carried out
Understanding sales figures to assess the campaign's effectiveness and suggest changes if it is not going as well as expected.
Qualifications
1-2 years of experience in a similar role in the Mar-Coms industry, campaign experience is much preferable.
Be interested in what motivates people, as well as the changing trends and fashions affecting consumers.
Confident about 'constructing' brands and demonstrate an interest in brands in general, not just their communications.
Have strong presentation and negotiation skills, both in Vietnamese and English
Be skilled at analyzing research and able to translate this into action plans
Be organized and able to think strategically both long and short term
Have a good memory for facts and figures
Be able to work with a range of people and as part of a team
Be persuasive, flexible, FUN to talk to and work with
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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