associate manager, Digital Marketing

COMPETENCIES (knowledge, skills, and abilities)
- Education: Preferably BA/BS in marketing, communications or digital marketing.
- Experience: at least 5 years proven experience in digital functions including (not limited to) digital strategy, content marketing, digital advertising, website strategy and deployment, agency, or consulting experience a plus.
- In-depth experience:
• In-depth understanding of digital marketing platforms, analytics tools, SEO practices and tools, and targeting methodologies.
• Experience with web analytics, A/B testing, and inbound marketing tactics and a knowledge base around CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads.
• Managing and developing owned channels.
• Experience with marketing automation and CRM.
Extensive experience digital performance buying platforms such as Google Adwords, Facebook, Youtube dashboards.
• Familiarity with agency piting process and experience in managing marketing agencies.
- Excellent English and Vietnameses verbal and written communication skills.
- Strong supervisory and leadership skills.
Desirable
- Knowledge and understanding of the education market and the challenges within this industry.
- Knowledge of Salesforce CRM and Marketing Solutions is a plus.
- Understanding and experience using JavaScript (jQuery, node.js, etc.), JSON, AJAX, HTML, CSS knowledge is a plus.
- Experience in developing digital content strategy and execution across digital platforms.
COMPETENCIES (behavioural)
Essential
- Strategic orientation & leadership
- Effective Communication
- Managing & develop people
- Planning & organising
- Problem solving & decision making
- Collaboration
Desirable
- Creative thinking & innovation
- Relationship building & networking
BENEFITS:
- Highly competitive salary package (plus benefits) for Vietnamese and expatriate candidates depending on qualifications/experience;
- 13th month Tet bonus (Vietnamese candidates);
- Annual cost of living adjustment;
- Annual salary increases and bonuses based on performance;
- Recognition & awards programmes;
- 20 days annual leave, plus Xmas closure, public holidays and 5 days paid sick leave;
- Healthcare plan (Private accident, medical, and dental insurance, including annual health checks);
- Education support for staff, spouse and children;
- Relocation allowance to cover visa/flights/initial days accommodation
- Support and assistance in work permit and visa application together with relocation to and settling into living and working in Vietnam;
- Transportation support;
- Business travel insurance;
- Flexible working arrangements;
- Various staff events throughout the year (outings, year-end party, sports activities and other events);
- Onsite fitness and sports centre;
- Opportunity to work within a professional and multicultural environment.