Mô tả công việc
This role is responsible for developing and executing tailored marketing strategies and managing budgets to drive brand growth and performance across the Vietnam & Cambodia markets.
Market Research & Strategy: Conduct market/competitor research and deploy localized marketing strategies that resonate with customers in Vietnam and Cambodia while preserving global brand image.
Campaign Execution: Plan and execute tactical campaigns (promotions, advertising, events) in collaboration with internal creative/merchandising teams and external agencies/vendors.
Budget Management: Develop, allocate, and optimize the brand's marketing budget efficiently to maximize ROI and business growth.
Stakeholder Management: Maintain productive working relationships with the brand principal's marketing lead and align efforts with internal departments (Sales, Product Dev).
Data & Analytics: Measure campaign impact using data analytics, analyze performance results, and continuously refine marketing tactics based on data-driven insights.
Yêu cầu
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: At least 5 years in brand management and marketing with a proven track record of success, specifically within the Vietnam market.
Core Competencies:
Deep expertise in marketing principles (segmentation, targeting, positioning) and balancing global brand identity with local market relevance.
Strong data-driven mindset focused on achieving measurable business impact.
Proven project management capability to handle multiple deadlines simultaneously.
Soft Skills & Languages:
Fluent in English (both oral and written).
Excellent leadership, interpersonal, and cross-functional collaboration skills.
Special Skills: Public speaking, presentation, and advanced negotiation.
Mobility: Ability to travel within Vietnam as required.
Quyền lợi
Full social, unemployment, and health insurance as per law
Extra Health care BAO VIET package
Chance to work with famous brand: Converse, New Balance, Foot Locker, New Era, etc...
Discount for official employees: up to 40%
Thông tin khác
Thời gian làm việc:
Từ Thứ 2 đến Thứ 6 ([protected info], Nghỉ trưa từ 12:00 - 13:00 )
Thông tin chung
Nơi làm việc
- Tòa nhà Xổ số Kiến thiết (Lottery Tower), Số 77 Trần Nhân Tôn, Phường 9, Quận 5, Hồ Chí Minh
- (Trước sáp nhập: Quận 5, Hồ Chí Minh | Sau sáp nhập: An Đông, Hồ Chí Minh)
- 1. Tòa nhà Xổ số Kiến thiết (Lottery Tower), Số 77 Trần Nhân Tôn, Phường 9, Quận 5,
- (Trước sáp nhập: Quận 5, Hồ Chí Minh | Sau sáp nhập: An Đông, Hồ Chí Minh)