Associate Planning Director, Influencer Marketing

Shape the Future of Advocacy at VML
Are you a strategic thinker with a passion for the ever-evolving world of influencer marketing? Do you thrive on crafting data-driven strategies that deliver impactful results? VML is seeking a visionary Associate Strategy Director to lead the charge in developing innovative and effective influencer marketing solutions for our prestigious clients, particularly within the beauty industry.
At VML, we're not just keeping pace with the influencer marketing landscape - we're shaping it. As an Associate Strategy Director, you'll leverage our powerful ecosystem of global knowledge, cutting-edge tools, and expert insights to craft winning strategies that elevate brands and drive meaningful connections.
Location: L9, Opal Tower, 92 Nguyen Huu Canh, Ward 22, Binh Thanh District, HCMC, Vietnam
Type of employment: Permanent
Your Role & Responsibilities:
Lead Strategic Planning: Develop comprehensive annual influencer marketing strategies that align with client business objectives and resonate with target audiences, specializing in the beauty and cosmetics landscape.
Unlock Data-Driven Insights: Go beyond surface-level social listening, utilizing our robust suite of tools and resources to unearth micro-moments and data-driven insights that fuel strategic planning and drive impactful activations.
Champion Advocacy Excellence: Be a thought leader in the influencer marketing space, possessing a deep understanding of the latest trends, platforms, and best practices, particularly within the beauty industry.
Craft Winning Proposals: Develop compelling campaign proposals that outline creative concepts, strategic influencer selection, tactical execution plans, and detailed budget allocations.
Be a Client Partner: Cultivate strong client relationships, providing strategic counsel, presenting insightful reports, and proactively addressing opportunities and challenges.
Embrace Innovation: Continuously explore new influencer marketing approaches, platforms, and technologies, identifying opportunities to elevate our offerings and deliver cutting-edge solutions.
Your Background:
Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
5+ years of experience in strategic planning with a deep dive into influencer marketing, showcasing a strong portfolio of successful advocacy campaigns, particularly within the beauty industry.
Experience in affiliate marketing planning is a significant advantage.
Strong analytical and critical thinking skills, with the ability to translate complex data into actionable insights and strategic recommendations.
Exceptional communication and presentation skills, effectively conveying strategic concepts to both internal teams and clients.
Proven ability to lead, inspire, and mentor cross-functional teams in a fast-paced, dynamic environment.
A proactive and innovative mindset, passionate about staying ahead of industry trends and embracing new technologies.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
What We Offer:
At VML, we believe in empowering our people with the knowledge, tools, and resources they need to excel. We offer:
Competitive Compensation & Benefits: Enjoy a competitive salary and comprehensive benefits package that supports your well-being.
Global Knowledge Hub: Tap into a centralized hub of regional and global expertise, best practices, and cutting-edge research to fuel your strategic thinking.
Advanced Tools & Technology: Leverage our powerful suite of proprietary tools and platforms, providing access to micro-data moments and in-depth insights that go beyond standard social listening.
Collaborative & Inspiring Culture: Work alongside passionate, talented individuals in a diverse and inclusive environment that values creativity and collaboration.
Global Network & Exposure: Broaden your horizons and build international connections through opportunities to collaborate with colleagues and clients across the globe.