Main Duties:
Associate Product Manager is responsible for driving the direction, development, and optimization of products within the Be ecosystem, from identifying problems, developing product strategy and roadmap, and prioritizing initiatives to coordinating delivery and monitoring performance, ensuring that products meet user needs and contribute to business objectives.
Responsibilities:
Product Strategy & Roadmap
Understand the business strategy, operating model, and needs of user groups within the assigned product/domain.
Develop product vision, strategy, and roadmap aligned with the Company's objectives and direction
Translate business objectives into clear product priorities, initiatives, and success metrics
Proactively identify opportunities and propose product directions rather than solely receiving and executing stakeholder requests.
User & Problem Discovery
Analyze the journeys, behaviors, and pain points of Customers, Driver Partners, Merchants, or Internal Functions within the assigned product scope.
Combine data, user research, operational feedback, and business insights to identify the right problems to solve
Define problem statements, hypotheses, target users, expected impact, and validation approaches for product initiatives
Data Analytics & Product Performance
Define and manage KPIs, product metrics, and success metrics for the assigned product/domain.
Analyze funnels, conversion, adoption, frequency, retention, service quality, and relevant business and operational metrics.
Collaborate with the Data team to establish tracking, dashboards, and measurement methods to evaluate product performance
Use data to identify root causes, validate hypotheses, prioritize the roadmap, and make product decisions.
Product Development & Execution
Lead the product development lifecycle from problem identification and solution development through delivery, go-live, and post-launch review.
Collaborate with
Product Owners, Product Design, Engineering, and Data to define user flows, business rules, and product requirements.
Ensure product scope, expected outcomes, and success metrics are clearly defined before implementation.
Evaluate and select solutions by balancing user experience, business impact, operational efficiency, and technical feasibility.
Monitor post-launch outcomes and recommend further investment, adjustment, or discontinuation of features and initiatives based on actual performance.
Cross-functional Leadership & Stakeholder Management
Act as the key connector across Product, Engineering, Data, Design, Business, Operations, and relevant functions within the assigned product/domain.
Drive alignment across stakeholders on problems, objectives, priorities, and expected outcomes.
Manage dependencies, risks, and decision points that may affect the roadmap or product outcomes.
Analyze and evaluate product performance, provide regular updates, and recommend strategic directions and improvement initiatives to the Leadership Team.
Lead and develop team members within the assigned scope by providing guidance on Product Discovery, product decision-making, and product delivery practices.
Other Duties
Perform other tasks as assigned by the Line Manager
Requirements:
Preferably in Information Technology, Economics, Business Administration, Finance, or related fields.
At least 8 years of experience in Product Management or equivalent roles, with direct ownership of a product, domain, or end-to-end user journey.
Ability to coach, mentor, and develop other members of the product team.
Strong ability to analyze product metrics, user funnels, business performance, and operational data to support product decisions..
Ability to translate user insights and business needs into feasible and scalable product solutions.
Ability to develop product vision, strategy, roadmap, KPIs, and success metrics.
Ability to handle complex product problems involving multiple stakeholders and trade-offs, and make decisions with incomplete information.
Ability to manage multiple stakeholders, dependencies, and competing resource demands.
Strong strategic systems thinking with the ability to view problems at the product/domain level.
Strong ownership, proactive decision-making, and accountability for product outcomes.
Clear communication skills with the ability to build alignment and lead cross-functional teams without relying on direct authority.
Ability to communicate and influence data, impact, and business objectives.
Fluent in English for professional communication and work.
Experience in Ride-hailing, On-demand Services, Food Delivery, Logistics, Marketplace, E-commerce, Fintech, Payment, Digital Banking, Super Apps, or high-volume digital platforms is preferred.
Experience developing products serving multiple user groups
Experience managing real-time products, high-volume transaction products, or products with complex system dependencies is preferred.