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Position Summary
Responsible for managing and supporting the growth of assigned OTC products through market
intelligence, product planning, marketing execution, sales enablement and performance monitoring. The role works closely with cross-functional teams to ensure effective product execution and achievement of business objectives.
Job Responsibilities
1. Product & Brand Management
Manage assigned OTC products throughout the product life cycle.
Support the development of product positioning, target customers, key messages and value propositions.
Develop and implement annual and quarterly product marketing plans.
Monitor product performance and recommend actions to improve sales, distribution and brand growth.
Support new product launches, product extensions and product improvement initiatives.
2. Market & Competitor Analysis
Conduct regular analysis of market trends, consumer needs, pharmacy channels and competitors.
Monitor competitor products, pricing, promotions, distribution and communication activities.
Collect market feedback from Sales, distributors, pharmacists and customers.
Identify market opportunities and provide actionable recommendations to management.
3. Marketing & Commercial Execution
Plan and execute product campaigns, promotional programs,
trade marketing and consumer activities.
Develop product materials including presentations, POSM, product information and communication content.
Coordinate with agencies and external partners when required.
Work closely with Sales, Trade Marketing, Digital, Regulatory, Supply Chain and Finance to ensure
effective execution.
Ensure marketing activities and product communication comply with applicable healthcare and
pharmaceutical regulations.
4. Sales Support & Product Training
Develop product training materials and selling tools for the Sales team.
Conduct product knowledge and selling skills training for Sales, distributors and pharmacy teams.
Provide Sales teams with clear product benefits, USPs, competitor comparisons and objection-handling
tools.
Gather field feedback and translate insights into product or marketing improvements.
5. Performance & Budget Management
Monitor sales, distribution, product performance and marketing KPIs.
Track marketing budget, campaign effectiveness and ROI.
Support sales forecasting and inventory planning in coordination with Sales and Supply Chain.
Prepare regular product performance and market reports with recommendations for improvement.