Regional Route to Market Manager, HCM

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You deliver detailed continuous business and customer analysis and insight with a focus on driving best practice through simplification, efficiency, consistency by aligning common outputs across accounts.
How you will contribute
1. Regional RTM Execution
Translate national RTM plans into region-specific action plans for assigned region.
Own and drive regional RTM KPIs: numeric distribution, outlet coverage, visit frequency, strike rate, rebill rate, and value per visited customer.
Conduct regular field visits (site checks, market rides) to validate distributor operations, outlet data accuracy, and sales team execution against RTM standards.
Monitor and troubleshoot regional distributor performance - rebill rates, drop size, delivery reliability, salesforce productivity - and co-develop corrective action plans with Regional Sales Manager, Area Sales Managers.
2. Distributor Management
Support distributor onboarding for new appointments, ensuring alignment with RTM design and company standards.
Drive distributor capability building: warehouse management, delivery routing, salesforce skills, and DMS/SFA adoption.
Conduct monthly distributor performance reviews using the distributor scorecard framework (PIGEX).
Identify underperforming distributors and recommend corrective actions or replacements to the RTM Lead.
3. Outlet Coverage & Data Quality
Validate and maintain the outlet universe database for assigned regions - ensure accuracy of outlet classification, geo-tagging, and channel segmentation.
Identify white-space opportunities (uncovered outlets, emerging channels) and propose coverage expansion plans.
Ensure Monthly Coverage Plans (MCP) reflect the agreed RTM design: visit frequency, outlet prioritization, and journey plan efficiency.
Field Intelligence & Reporting
Capture and escalate regional market dynamics - competitor RTM moves, new channel emergence, regulatory changes - that may require national RTM adjustments.
Prepare weekly/monthly regional RTM performance reports with root-cause analysis for gaps.
Facilitate cross-regional knowledge sharing and best-practice adoption.
Participate in the annual RTM review cycle by providing regional insights and field-level recommendations.
Qualifications & Experience
Education: Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
Experience: 3-5 years in Sales, Trade Marketing, or Distribution Management within FMCG, with at least 1-2 years in a field-based RTM, distribution, or channel execution role.
Industry knowledge: Solid understanding of Vietnam's General Trade distribution landscape, including distributor operations, third-party logistics, and outlet dynamics.
Analytical skills: Proficient in Excel and familiar with DMS/SFA platforms. Ability to read and act on distribution data (coverage reports, rebill analysis, cost-to-serve).
Field orientation: Willingness to travel extensively across assigned regions (estimated 50-60% travel).
Communication: Strong interpersonal skills - able to coach distributor teams and collaborate with Regional Sales Manager, Area Sales Managers. Fluent in Vietnamese; working proficiency in English.
Key Interfaces
Internal: Route to Market Lead, Regional Sales Manager, Area Sales Managers, Trade Marketing, Sales Capability, Digital (DMS/SFA), Distributor & Sales Service
External: Distributors, third-party logistics providers
Thông tin thêm về vai trò này
Những gì bạn cần biết về vị trí này:
Những điều bạn sẽ mang lại:
Đào tạo / Chứng chỉ:
Yêu cầu công việc cụ thể:
Yêu cầu di chuyển:
Lịch làm việc:

No Relocation support available
Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese.
We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularSales OperationsSales