Associate, Traffic Operations - Vietnam (HCM Based)

We are seeking a dynamic and analytical Associate, Traffic Operations to join our ecommerce team. As a Associate, Traffic Operations, you will be responsible for driving and optimizing traffic, managing media campaigns, and improving onsite conversion rates. You will collaborate with various teams, including marketing, analytics, and products development, to enhance the visibility and performance of the project. The ideal candidate has a strong understanding of digital marketing, traffic analytics, and onsite optimization strategies.
Responsibilities:
• Drive targeted traffic to our ecommerce platform through effective media planning and campaign management
• Optimize media campaigns across various channels, including onsite assets, display advertising, social media advertising, and affiliate marketing
• Monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS) to evaluate campaign effectiveness and make data-driven optimizations
• Collaborate with internal teams and external partners to develop and execute media strategies aligned with business goals
• Conduct ongoing analysis of website traffic and user behavior using web analytics tools to identify areas for improvement and implement traffic optimization initiatives
• Optimize onsite elements, including landing pages, calls-to-action, navigation, and user experience, to improve conversion rates and overall site performance
• Stay updated on industry trends, new technologies, and best practices in ecommerce traffic acquisition and conversion optimization
• Collaborate with web development teams to implement technical enhancements and optimize website performance
• Provide regular reports and insights to stakeholders on traffic performance, media campaign effectiveness, and onsite conversion rates
• Working and communicating with internal to set up all the tools
• Proficient in ecommerce platform tools