B2B Content Marketing Trainee

JOB SUMMARY
• Title: B2B Content Marketing Trainee
• Department: Marketing
• Year of Experience: 6 months +
• Job Level: 6-month Trainee
• Report Line: Marketing Manager/Growth Director
• Salary Range: 5,000,000 VND
• Hiring Purpose: New Hire
• Working Time: 9:00 - 18:00, Monday - Friday | Hybrid working with WFH on saturday
• Working Location: 7th Floor, The six8 Building, PHAN DINH GIOT Street, 2 Ward, District TAN BINH, HCMC, Vietnam
JOB DESCRIPTION
Content writing & auditing:
• Create content that promotes products/services and skills and competence in digital marketing in various formats (social media posts, website/PR pieces, ebook, whitepaper, community content, ads content, case studies etc.);
• Support to audit & edit the content (expertise article, etc.) produced by other team members.
Content production coordination:
• Coordinate with the internal team to produce content (for both text, images and videos) following the plan, supporting to share detailed briefs and follow up to get the content output on time. The content coordination format will vary, including:
• Landing page content;
• Intro & outro of ebook;
• Image & video brief;
• Content community.
Content management & planning:
• Upload content & management content performance on website, non-paid PR channels & social media channels (Facebook, LinkedIn);
• Update content performance report weekly, monthly, quarterly and full-year;
• Synthesize data reports from Google Analytics, Meta Business Suite, LinkedIn Page Analytics;
• Prepare a content plan & content calendar quarterly for each channel based on the content strategy framework to achieve KPIs of the Marketing team.
In-depth research:
• Research reports, whitepaper relating to digital marketing, consumer behavior, B2B marketing, business, AI, technology, etc. to support in content producing;
• Research art direction, image/video reference on difference image reference platforms to better prepare image/video brief;
• Research AI, technology tools to support content writing & boost productivity.
JOB REQUIREMENTS
Experience:
• Having experience in Content Marketing or similar positions (Copywriter, Content Writer);
• Experience using AI tools (Chat GPT, Generative AI in general, etc.) to support content writing & boost productivity.
Skills:
• Good written communication skills in Vietnamese & English;
• Good research skills;
• Good teamwork and communication skills;
• Familiarity with website & social media publications.
• Ability to meet deadlines;
• Basic SEO skills;
• Basic content planning & performance report making skills;
• Basic Google Analytics, Meta Business Suite, LinkedIn Page Analytics skills;
• Basic B2B strategic-thinking mindset;
Knowledge:
• Basic understanding of Content Marketing and having a passion to grow further in this career path;
• Basic understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel;
• Studying/BSC in Marketing, English, Journalism, Business Administration, International Business or related field.