B2B Performance Marketing Leader

B2B Demand Generation Lead



Location: Ho Chi Minh City



Team: Business Development



Report to: Marketing Director



The role:



Reporting to ELSA Vietnam Marketing Director, the B2B Demand Generation Lead should understand deeply about the ideal customer profiles for our B2B strategy and how to approach them.



This position develops, executes, and optimizes the performance of digital marketing campaigns to meet our business objectives & quality benchmarks.



You will be working to execute on strategies to improve our acquisition and conversion goals.



About the Company:



ELSA (English Language Speech Assistant) is a startup founded in 2015 by Stanford alum Ms. Vu Van, and Dr. Xavier Anguera, a veteran in speech recognition and AI. ELSA's app, which is called ELSA Speak, listens to the way language learners pronounce words, sentences or conversations to pinpoint exact errors and provide real-time, accurate feedback on their pronunciation mistakes with specific suggestions on how to improve. The company built its own proprietary speech technology using deep learning and A.I. to detect people's pronunciation mistakes with 95%+ accuracy. Based in San Francisco, ELSA has raised $27 million in capital and is backed by leading VCs in Silicon Valley, Southeast Asia and Japan. ELSA Speak is available for iOS and Android and is used by more than 13 million users in over 100 countries. The company has offices in Portugal, Vietnam, India, Indonesia and Japan.



ELSA has been recognized as Top 5 Best Artificial Intelligence Apps (by Research Sniper); and Top 4 Companies Using AI To Transform The World (by Forbes)