[Bcis]- Marketing Manager

Main Tasks
• Plan strategic marketing/communication activities to meet the OKRs in quarterly and yearly.
• Develop B2B enrollment channel as per BOD targets: monthly, quarterly, yearly. Seek independent partners, companies, organizations, or public schools.
• Build and maintain good relations with publications and TV stations' jounalists to ensure maximum positive news explosure for the company.
Specific Tasks
1. Marketing & Admission (70%):
• Build up Digital, Events campaigns according to the annual Marketing plan, in each phase to meet the admission KPIs.
• Create and monitor quarterly and annual Digital, Events budgets, ensuring appropriate budget allocation (optimal budget).
• Create the ways to measure and report the effectiveness of Digital, Events campaigns, collect data, and evaluate performance against objectives.
• Manage coordinating staff/ specialists within the Marketing & Admission department.
• Create the Digital, Events strategy and communication program for the product, including promotions aligned with the company's direction.
• Plan, implement, and monitor advertising campaigns for the company's products/services across various channels: Google, Facebook, Zalo, Email, SMS Marketing.
• Implement marketing researches regularly and keep the company updated with the industry trends, competitor's information, including the market research, analysis, for specific purposes/plans of the company.
2. Brand management & Public relations (30%):
• Organize, coordinate with media agencies and other departments to implement the PR-Marketing events and other PR events to advertise for the school/company.
• Buid up brand promotion campaigns through Digital Marketing tools such as SEO/SEM, Email marketing, SMS Marketing, Social Marketing, and Affiliate Marketing.
• Be responsible for providing the accurate, complete and effective information to jounalists, media agencies, publicities & promotion compaigns and ensure proper promotional & advertising productions.
• Identify risks, prepare contingency & recovery plans as well as manage resources in the crisis period.