Biz-Eyes| Senior Pr Manager

Quyền lợi
Mô tả công việc
1. Trách nhiệm công việc
45% Project management
- Proactive to manage assigned projects directly or supervise staff members to deliver excellent execution across channels as committed to clients. Key duties include:
- Develop compelling across-channel contents (Print, Online, TV, Digital and Social platforms) and make sure they appear on approved channels
- Manage audio/visual production (layouts/designs/photos/viral clips)
- Manage medium-scale events (press conferences, seminars, offlines, etc.)
- Handle digital production (website, app, game), digital amplification and management, conversation management
- Identify issue/crisis risks and leverage channels to effectively mitigate the issue/crisis
- Manage Channel booking (Print/Online/TV/Radio booking and Digital media booking - sponsor post, page like, video view/true view for viral clips, SEM, GDN, etc.)
- Make daily/weekly/monthly reports to clients on projects' results and progress
- Monitor project quality. Ensure that all projects are delivered on-time within scope, and meet with required quality standards. Proactive to fix and optimize KPI outcomes for under-performance items
- Manage project cost efficiency and be responsible for achieving the agreed-upon profit targets for all projects
- Ensure that all projects are compliant to the company's standard integrated working process
20% Relationship management and development
- Develop and maintain good relationship with journalists in different media outlets for successful media outcomes and crisis management
- Develop and maintain good relationship with key celebrities/KOLs, hot fanpage/community, etc.
- Well coordinate and maintain good relationship with clients, authorized agencies, third-party vendors, internal resources, etc. to ensure the deliverables to clients
20% Leadership/Team management
- Lead team members to achieve yearly assigned sales target
- Co-ordinate with Line manager to allocate sales target and projects to team members. Ensure the clear project management allocation workload and responsibilities among team members
- Co-ordinate with Line manager to build teams with clear career ladder path for each member
- Train and maintain teams, developing staff members within role
10% Report
- Proactively communicate project status, team operation, issues and risks to Line manager weekly/monthly/quarterly/annually in a timely manner
5% Company/Department culture/system building:
- Contribute to creating and developing the company's business strategy, training sessions, Company/Department data hub, etc.
- Proactive to organize or join good bonding activities to promote the company's Professional - Friendly culture
2. Nội dung công việc
Yêu cầu ứng viên
1. Thái độ / Tính cách
- Understand digital landscape and good in managing digital production, digital amplification and management, conversation management
- Willing to learn new market trends and be self-demand
- Able to travel independently between multiple work sites
2. Kỹ năng
- Proficiency in English
- Proficiency in Microsoft Office programs (Microsoft Word, Excel, PowerPoint)
- Persuasive and professional communication (oral and written)
- Good multiple project time management
- Good team management
- Well create (or managing copy-writers) effective cross-channel contents in various styles
- Have full understanding of channel landscape in VN, and deep channel insights such as Channel dos and don'ts, Channel practice, TA/demographic, popular & effective content formats...
- Have good media relationship in different media outlets for successful media outcomes and crisis management, and also with key celebrities/KOLs, hot fanpage/community, etc.
- Good in leveraging channels to effectively mitigate the crisis
3. Kiến thức chuyên môn
Trình độ học vấn/chuyên môn/chuyên ngành
Education/Professional knowledge/Major
- College/BA or higher degree in Communications, Marketing or related fields (Journalism, Languages, International Relations, Foreign Trade, etc.)
Kinh nghiệm làm việc (tại vị trí công việc tương đương)/
Working experience in the same position
- Proven 01-02 years project management experience at the same level in one or more of these above-mentioned areas
Kinh nghiệm thực tế trong ngành (Marketing, event, PR...)
Actual experiences in Marketing, Event, PR...
- Have proper understanding about 6-7 specific brands in different industries including industry characterisitics, target market, brand positioning, competitors, etc.
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