Mô tả công việc
Mission OverviewAs the Brand & Campaign Marketing Manager, you are the "entrepreneur" of your scope. You will lead the end-to-end execution of marketing campaigns in Vietnam, ensuring they drive market motivation through strategic price positioning while maintaining a strong brand identity and leading an autonomous team.Key Responsibilities1. Strategic Campaign & Price LeadershipLead the annual campaign roadmap, specifically adapting competitive pricing strategies to drive market demand and "reasons to buy" at Decathlon.Translate price-driven initiatives into compelling marketing stories that attract customers without compromising brand equity.Monitor market trends and retail competitors to ensure our value proposition remains the most attractive in the industry.2. End-to-End Execution & ROIOwn the full campaign lifecycle: from consumer insights and segmentation to final execution and agency management.Manage budgets with an owner's mindset, constantly optimizing for ROI and Incremental Revenue Impact.Use data-driven insights to drive personalization and campaign effectiveness.3. Leadership & EntrepreneurshipLead, coach, and empower a high-performing team; fostering a culture of autonomy and accountability.Act as a project owner, collaborating cross-functionally (Sales, Product, Analytics) to ensure seamless retail activation.Ensure team well-being and clear development paths while upholding Decathlon's values.
Yêu cầu
Yêu cầu:
REQUIREMENTSTechnical Skills (Hard Skills):Leadership: Recruitment, talent development, and team management.Marketing: Campaign management (prioritized), experience in brand management, market research Operations: Budgeting, ROI analysis, market knowledge, and agency management.Compliance: Ethics, sustainability, and brand adherence.Track Record: Proven ability to execute high-impact campaigns focused on price-competitiveness and value-driven growth.Interpersonal Skills (Soft Skills):Strategic thinking and critical analysis.Influence, collaboration, and high emotional intelligence.Decision-making and adaptability.Experience & Education:Retail Experience: Minimum of 3 years' experience in the retail industry.Bachelor's/Master's degree in Marketing or Business.Proven leadership experience in Campaign Management.
Quyền lợi:
What we offerEnjoy a competitive salary with 100% base salary during the probation period.Receive a monthly performance bonus based on company growth (up to 20%)Benefit from an annual salary review.Be covered with healthcare insurance for both you and your family members.Take 20 days of paid leave annually, including 18 annual leave days and 2 additional days off for Christmas and Vesak Day.Receive a monthly sports allowance to support your active lifestyle.Join various team-building and collective activities throughout the year.Enhance your skills through training programs and a personalized Career & Learning Development Plan.
Quyền lợi
Thưởng
13th payment & monthly bonus
Chăm sóc sức khoẻ
Healthcare plan for you & your family
Nghỉ phép có lương
18 leave days per year
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Kinh Doanh > Bán Hàng Qua Điện Thoại
KỸ NĂNG
Marketing Content, Campaign Management, Branding Marketing
LĨNH VỰC
Bán lẻ/Bán sỉ
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
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Nơi làm việc
- Floor 5, Pax Sky, 26 Ung Van Khiem St., Ward 25, Binh Thanh District, Ho Chi Minh City, Vietnam