Brand Communications Executive

OVERVIEW:
Responsible for the implementation plan and execution of brand and product communication activities to creat brand awareness and to push sales volume
RESPONSIBILITIES:
1. Execute and implement the brand and product communication plans, activities, campaigns under approved marketing and communication strategies:
- Produce communication materials (contents, photos, videos...) for online & offline channels
- Work with agencies for planning, execution, monitoring, assessment of 360 communication plans
- Work with sales department, market information team,... to build game plans for building brand awareness in each markets
- Planning and execute the promotions for home builders to push sales volume
2. Manage and take care the own media platforms:
- Update news and information on website Fico-YTL
- Build a schedule and content for Facebook post, Zalo broadcast, update video on Youtube
- Design and propose spec for POSM and Sales kit: company profile, brochures, gifts,... under approved plan or from other department's orders
- Manage brand discipline and brand consistency, ensure Fico-YTL brand guideline
- Other assignments as assigned by line managers or Head of Department/BOM