Brand Executive

Focuses on members' acquisition, conversions, and retentions
Responsible for all promotional activities, operations as well as maintenance of campaigns/ websites.
Plan and monitor campaigns' spending against budget allocated, keeping an accurate record and to ensure that targets are met.
Manage and to oversee all contests, giveaways and etc in campaigns/project assigned.
Produce, write and proofread campaigns/ websites content.
Coordinate with other advertising/ media experts to improve the campaigns/website performance.
Conduct market research and competitor analysis to stay abreast of the industry trends.
Analyze members' data and reporting to improve effectiveness of marketing approaches.
To assist to oversee all aspects of the digital marketing department including the marketing database, incoming emails, and display advertising campaigns.