Brand Experience Staff (Marketing)

I. Job Purpose:
- Strategically promote Circle K brand both externally and internally across various marketing tools including promotion, in-store communications, and event to make Circle K "the most prefered CVS brand" in Vietnam as well as to support sales for the best possible outcome.
- Develop and implemeting marketing promotion programs to support company's sales.
- Manage company partnerships for the growth of company in terms of revenue and co-branding benefit.
II. Job accountabilities:
1. Communication (Offline)
- In charge of content & design quality of all POSM, LCD, audio & Wifi MKT for NSO promotion: Wording according to guidelines, POSM full of items, colors, POSM quality...
- Work closely with Food Service, Merchandising, Operations, Constructions, Creative team for POSM: Ad-hoc Promotion, clear stock promotion, monthly promotion, special promotion, and printing...
- Manage fixed POSM items for NSO and standard POSM & LCD in store.
- Work closely with Creative team to ensure all artworks following Brand Guideline and consistent
- Work closely with Supplier for POSM printing, follow delivery progress and payment.
- Update 3D layout and POSM for New Store Opening (NSO)
- Support company's milestone events
- Other ad-hoc tasks by line Supervisor
2. Partnership
- Collaborate with strategic partners to build, manage co-branding promotions in order to increase traffic and increase sales for Circle K stores and other platforms.
- Manage and review partners' advertising materials following Circle K brand guideline consistently.
- Responsible for managing, monitoring, and implementing promotional cooperation campaigns. Manage the booking of POSM for advertising in-store;
- Maximize POSM rental position to increase company's income.
- Other tasks by line manager