Mô tả công việc
Responsibilities:
- Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
- Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam
- Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
- Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
- Engages sales and channel marketing teams to ensure delivery of efficient brand building
- Identify and work out relevant consumer and shopper insights
- Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels
Yêu cầu
- 8 years' experience in brand management
- A thorough understanding of marketing and business functions at FMCG sector
- Strong capability in Channel Activation and BTL activities, ensuring effective consumer touchpoints and brand visibility.
- Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
- Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
Strong analytical, decision making, influence, communication & presentation skills
Quyền lợi
Thưởng
Attractive Incentive, Allowance & Performance bonus, etc.
Chăm sóc sức khoẻ
BHXH, BHYT, AON 24/7 (for self & family)
Máy tính xách tay
Personal Laptop
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
English Language Proficiency, Brand Management, Channel Activation, Brand Strategies, Strategic Brand Management
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
Không hiển thị
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
Nơi làm việc
- 15th floor, Sonatus Building, 15 Le Thanh Ton, Ben Nghe, District 1, HCMC