BRAND MANAGER_COSMETIC (Pharmaceutical)BRAND MANAGER_COSMETIC (Pharmaceutical)
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Lương cao, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo
Thu nhập: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 21/11/2024
Hạn nộp: 21/12/2024
Mô tả công việc
Job purpose
Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
Key Responsibilities
- Develop and implement marketing plans to meet sales and market share targets, including product development, packaging design, pricing strategy, and product launch.
- Analyze brand positioning, consumer insights, and market trends to develop effective brand strategies.
- Translate brand elements into go-to-market strategies to optimize campaigns for ROI and KPI performance.
- Manage the brand's P&L, control A&P budget, and monitor consumer and competitor activities.
- Build relationships with key sales channels (Medical, Retail, Online) and develop strategic plans to drive business growth.
- Oversee product distribution and monitor consumer feedback to align brand strategy across the organization.
- Implement and manage digital marketing campaigns (SEO/SEM, email marketing, online ads) to enhance brand presence on social media and digital platforms.
- Drive brand awareness, add customer value, maximize revenue, and build brand loyalty through innovative campaigns.
Responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
Key Responsibilities
- Develop and implement marketing plans to meet sales and market share targets, including product development, packaging design, pricing strategy, and product launch.
- Analyze brand positioning, consumer insights, and market trends to develop effective brand strategies.
- Translate brand elements into go-to-market strategies to optimize campaigns for ROI and KPI performance.
- Manage the brand's P&L, control A&P budget, and monitor consumer and competitor activities.
- Build relationships with key sales channels (Medical, Retail, Online) and develop strategic plans to drive business growth.
- Oversee product distribution and monitor consumer feedback to align brand strategy across the organization.
- Implement and manage digital marketing campaigns (SEO/SEM, email marketing, online ads) to enhance brand presence on social media and digital platforms.
- Drive brand awareness, add customer value, maximize revenue, and build brand loyalty through innovative campaigns.
Yêu cầu
Education: Bachelor's degree in Marketing, Economics, Communications, or related fields. Master's degree is a plus.
Experience:
• Minimum of 4 years in brand or marketing management, preferably in FMCG, cosmetics, pharmaceuticals, or healthcare sectors.
• Proven experience developing and executing successful brand strategies for healthcare and cosmetic products.
• Experience managing product launches and marketing campaigns targeting hospital channels and healthcare professionals.
• Experience in international work environments or partnerships with foreign clients is advantageous.
Specific Knowledge
- In-depth understanding of the cosmetics and healthcare market, consumer behavior, and competitive landscape.
- Familiarity with compliance and regulatory requirements in the pharmaceutical and cosmetics industries.
Competencies
- Ability to develop brand and marketing strategies suitable for FMCG, cosmetics, and healthcare sectors.
- Strong communication and interpersonal skills to build relationships with key stakeholders, including medical professionals and retail partners.
- Data-driven mindset and creative problem-solving skills to optimize marketing effectiveness and ROI.
- Up-to-date with the latest marketing trends and best practices in the cosmetics and healthcare industries.
- Expertise in using social media platforms (Facebook, Instagram, LinkedIn, TikTok) for brand promotion.
- Ability to analyze web traffic metrics, search engine performance, and email marketing KPIs.
Experience:
• Minimum of 4 years in brand or marketing management, preferably in FMCG, cosmetics, pharmaceuticals, or healthcare sectors.
• Proven experience developing and executing successful brand strategies for healthcare and cosmetic products.
• Experience managing product launches and marketing campaigns targeting hospital channels and healthcare professionals.
• Experience in international work environments or partnerships with foreign clients is advantageous.
Specific Knowledge
- In-depth understanding of the cosmetics and healthcare market, consumer behavior, and competitive landscape.
- Familiarity with compliance and regulatory requirements in the pharmaceutical and cosmetics industries.
Competencies
- Ability to develop brand and marketing strategies suitable for FMCG, cosmetics, and healthcare sectors.
- Strong communication and interpersonal skills to build relationships with key stakeholders, including medical professionals and retail partners.
- Data-driven mindset and creative problem-solving skills to optimize marketing effectiveness and ROI.
- Up-to-date with the latest marketing trends and best practices in the cosmetics and healthcare industries.
- Expertise in using social media platforms (Facebook, Instagram, LinkedIn, TikTok) for brand promotion.
- Ability to analyze web traffic metrics, search engine performance, and email marketing KPIs.
Quyền lợi
Chăm sóc sức khoẻ
13th salary
Healthcare
13th salary
Healthcare
Thông tin khác
NGÀY ĐĂNG
21/11/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý & Phát Triển Sản Phẩm
KỸ NĂNG
Communication Skills, Digital Marketing, Market Analysis, Marketing Strategy Development, P&L Management
LĨNH VỰC
Dược phẩm
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
4
QUỐC TỊCH
Người Việt Nam
Xem thêm
21/11/2024
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý & Phát Triển Sản Phẩm
KỸ NĂNG
Communication Skills, Digital Marketing, Market Analysis, Marketing Strategy Development, P&L Management
LĨNH VỰC
Dược phẩm
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
4
QUỐC TỊCH
Người Việt Nam
Xem thêm
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