Brand Manager (FMCG)

- Managing Marketing/Brand Management activities of the brand incharge, building consumer preferences to achieve the common business goals of the charge lines.
- Planning, building, developing, and organizing the implementation of the brand's marketing plans according to the company's general business goals based on continuous analysis and evaluation of the brand, market, and consumer psychology.
- Support the Marketing Manager of the category in identifying and implementing the brand's short-term and long-term marketing strategies in line with the company's overall business strategy.
- Propose, plan, implement and evaluate Marketing programs & activities and evaluate the results of marketing programs in the year of each brand in charge, ensuring that according to the overall development strategy set and achieve the category goals.
- Support the Marketing Manager of the category in building and developing new products and new packaging.
- Closely monitor the sales situation and forecast the output of the category.
- Manage and use the marketing budget properly and effectively within the approved budget.
- Manage advertising service companies, suppliers to ensure the results according to commitment and cost-effectiveness.