Brand Manager

Brand Strategy and Planning:
- Develop and execute comprehensive brand strategies to drive awareness, engagement, and loyalty for the craft beer brand.
- Conduct market research to identify trends, consumer preferences, and competitor activities.
Product Positioning:
- Define and communicate the unique selling propositions of the craft beer products.
- Collaborate with the brewing team to ensure alignment between brand messaging and product quality.
Marketing Campaigns:
- Create and manage marketing campaigns across various channels, including digital, social media, events, and traditional media.
- Collaborate with creative teams to develop compelling and consistent brand messaging.
Event Planning:
- Organize and coordinate events, sponsorships, and collaborations to increase brand visibility.
- Attend industry events and engage with the local craft beer community.
Social Media Management:
- Manage and grow the brewery's social media presence.
- Create and curate engaging content that reflects the brand's personality and values.
Public Relations:
- Cultivate relationships with media outlets, bloggers, and influencers to secure positive coverage for the brand.
- Respond to media inquiries and manage crisis communications when necessary.
Brand Performance Analysis:
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
- Use data insights to make informed decisions and adjustments to the brand strategy.
Work Report:
- Report to Brand Director and BOD