Mô tả Công việc
• Develop and implement brand strategies, positioning, and marketing plans to drive brand growth and awareness.
• Lead the end-to-end process of new product development and launches, including market research, product concept creation, packaging design, pricing strategy, and go-to-market execution.
• Conduct market research to identify consumer insights, trends, and competitor activities.
• Collaborate with cross-functional teams, including Sales, R&D, and Production, to ensure brand alignment and successful execution.
• Manage marketing campaigns across multiple channels, including digital, social media, in-store promotions, and
trade marketing.
• Develop and execute launch campaigns that drive brand awareness and consumer engagement, ensuring strong market penetration for new products.
• Monitor brand performance metrics and analyze sales data to measure campaign effectiveness and optimize marketing efforts.
• Work closely with advertising and media agencies to develop creative and impactful brand communication.
• Manage the brand's P&L, ensuring budget efficiency and ROI-driven marketing investments.
• Develop and maintain strong relationships with key stakeholders, both internal and external, to drive brand success.