Brand Manager

The Brand Manager is responsible for developing and implementing brand strategies to enhance brand positioning, strengthen market presence, and drive sustainable business growth. This role ensures the brand's identity, image, and communication are aligned with the company's vision, mission, and business objectives while leading marketing initiatives to maximize customer engagement and sales performance.
1. Brand Strategy & Market Penetration
• Develop brand positioning strategies consistent with the company's overall direction and objectives.
• Plan and execute brand marketing campaigns, including advertising, PR, events, promotions, and digital marketing.
• Ensure all marketing activities reflect the brand's tone of voice, values, and identity.
• Propose creative and impactful marketing ideas to strengthen brand awareness and differentiation in the market.
2. Brand Marketing Management
• Develop and manage annual and quarterly marketing plans for assigned brands.
• Manage and optimize brand marketing budgets; ensure efficient resource allocation and spending.
• Lead and oversee the execution of marketing projects, ensuring timely delivery and measurable results.
• Collaborate with internal departments (Sales, Product, Digital, Design, etc.) to ensure consistent brand communication.
• Evaluate and report the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Build and maintain strong relationships with customers, media partners, and strategic business partners.
• Develop partnership and co-branding activities with distributors and retail channels.
3. Market Research & Competitor Analysis
• Monitor market trends, industry movements, and consumer behavior to identify new opportunities.
• Conduct research and analysis of competitors' strategies, pricing, and communication approaches.
• Gather and analyze market data to refine brand positioning and uncover customer insights for decision-making.
4. Team Management & Development
• Manage and coordinate the work of the brand marketing team.
• Coach, train, and develop team members to improve professional skills and performance.
• Encourage collaboration between departments and contribute to building a positive, innovative corporate culture.
5. Reporting
• Prepare and present periodic reports on marketing performance, market trends, and campaign results.
• Provide data-driven recommendations to management for brand growth and strategic planning.
• Perform other duties as assigned by Head of Marketing/ BU.