A. GENERAL JOB SCOPE
This position is accountable for the attainment of assigned brand's volume, share & financial objectives. As part of this accountability, this position is responsible to drive strong in-market execution and contribute to the growth of assigned brands. You will play a critical role in proposing, shaping and executing brand plans, working closely with the
Marketing Manager to deliver business targets in Vietnam.
B. MAIN RESPONSIBILITIES
Brand Planning & Strategy Support
• Support the Marketing Manager in developing annual brand plans and strategies.
• Translate consumer, shopper and market insights into actionable recommendations.
• Propose initiatives to drive penetration, frequency and brand equity.
• Ensure alignment of local plans with regional/global direction
Brand Innovation & Ideas-to-Market (I2M)
• Drive execution of innovation and renovation projects (e.g. new flavors, formats, packaging)
• Prepare inputs for business cases, PDR/LR and launch plans
• Coordinate cross-functions to ensure on-time, high-quality launches
• Track performance and recommend post-launch improvements
360o Brand Execution
• Brand Comm / Promo management
• Coordinate with commercial & channel team to deploy brand campaign & in-store visibility.
• Monitor brand performance & S&OP process.
Whilst the above content is a comprehensive description of the roles and responsibilities, there may be other additional elements that form part of the Brand Manager role that have not been captured but are still part of daily work activities.
