Brand Manager

OnPoint holds exclusive/master distribution rights for a portfolio of beauty brands across Shopee, TikTok, and Lazada in Vietnam. The Brand Manager owns full P&L accountability for assigned brands under this distribution model, acting as the brand's commercial operator across all platforms. Purpose of Role: Drive sell-through, GMV growth, and brand health for assigned beauty brands under exclusive distribution, balancing brand equity requirements from the principal with platform-specific commerce
Job Description:
Brand P&L Ownership
- Own full P&L for assigned brands: GMV, net revenue, gross margin, and A&P spend efficiency.
- Manage inventory planning and forecasting jointly with the principal brand to avoid stockouts or overstock under exclusive distribution terms.
- Negotiate trade terms, rebates, and co-funding with brand principals.
Platform Commercial Execution
- Develop and execute platform-specific go-to-market plans for Shopee, TikTok, and Lazada, including campaign calendar, pricing architecture, and promotion mechanics.
- Manage platform account teams to optimize placement, ads spend (platform ads, live commerce, affiliate), and content performance.
- Monitor competitor pricing and category trends within beauty to protect brand positioning.
Brand Principal Relationship Management
- Serve as the primary commercial point of contact for the brand principal, representing OnPoint in quarterly business reviews.
- Ensure brand guidelines, MAP (minimum advertised price) policy, and positioning are respected across all platforms and any unauthorized sellers.
- Report sell-out performance, market insights, and forecast accuracy to the principal on a regular cadence.
Cross-Functional Coordination
- Work with Fulfillment/Operations to ensure SLA compliance for order processing and delivery under the beauty category's handling requirements (e.g., temperature-sensitive SKUs, batch/expiry tracking).
- Partner with Marketing/Content team on campaign creative, KOL/livestream strategy, and platform content compliance.
- Coordinate with Finance on rebate accrual, trade spend reconciliation, and margin tracking.