BRAND MANAGER - KATINAT

Location:
Ho Chi Minh City, Vietnam
Department:
Marketing - Creative
Employment Type:
Full-time
Working Schedule:
Monday - Friday
Salary:
Negotiable, based on qualifications and experience
We are looking for a
Brand Manager with a strong creative mindset and a solid background in Creative Agencies
to drive brand-building initiatives, develop impactful campaigns, and strengthen KATINAT's positioning in the competitive F&B market.
Key Responsibilities
1. Brand Strategy & Creative Direction
Develop and execute brand strategies that strengthen KATINAT's brand identity, positioning, and consumer engagement.
Lead creative concepts, brand storytelling, and integrated marketing campaigns across online and offline channels.
Translate consumer insights and market trends into fresh, culturally relevant, and impactful brand ideas.
Ensure creative consistency across all brand touchpoints, campaigns, and customer experiences.
2. Integrated Marketing Campaigns
Lead end-to-end campaign development, from creative briefing and concept development to execution and performance evaluation.
Collaborate with internal teams and external creative, media, PR, and production partners to deliver high-quality campaigns.
Drive seasonal campaigns, product launches, brand collaborations, and consumer engagement initiatives.
Monitor campaign effectiveness and optimize activities based on brand and business objectives.
3. Creative Leadership & Collaboration
Act as the key creative driver, challenging conventional approaches and bringing bold, innovative ideas to the brand.
Provide clear creative direction and constructive feedback to agencies, designers, and content teams.
Work closely with Product Development, Operations, Digital Marketing, and other cross-functional teams to ensure seamless campaign execution.
Manage campaign budgets, timelines, and creative deliverables.
4. Consumer & Market Insights
Stay ahead of consumer behavior, cultural trends, social media movements, and competitor activities.
Identify opportunities to create distinctive brand experiences and strengthen emotional connections with consumers.
Evaluate brand performance and recommend initiatives to enhance brand awareness, consideration, and preference.
Requirements
Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
Minimum 5 years of experience in Branding, Creative Marketing, or Integrated Marketing Communications.
Strong background in Creative Agencies (Advertising / Branding / Integrated Creative Agencies) is highly preferred.
Proven experience in developing creative concepts, brand campaigns, and compelling storytelling.
Strong understanding of creative strategy, consumer insights, digital culture, and integrated marketing.
Ability to balance creative excellence with commercial objectives.
Excellent communication, presentation, project management, and stakeholder management skills.
Experience in F&B, FMCG, lifestyle, or consumer-facing brands is an advantage.
Strategic thinker with a hands-on approach, strong ownership, and a passion for creativity.
Compensation & Benefits
Competitive Salary: Negotiable based on qualifications, experience, and competencies.
Allowances & Benefits: Attractive allowances and employee benefits in accordance with company policies.
Insurance Coverage: Full statutory insurance benefits in accordance with Vietnamese labor regulations.
A collaborative and dynamic working environment that encourages creativity, innovation, and bold ideas.
Opportunities to lead impactful brand campaigns and exciting collaborations.
Join KATINAT Tea & Coffee and bring your creative vision to life!
Interested candidates are welcome to apply directly or send their updated CV to:
Email: [protected info]
Email Subject: [Brand Manager] - Full Name