Brand Manager (Food)

Thanh Thanh Cong - Bien Hoa Joint Stock Company (AgriS, HOSE: SBT) is a multinational high-tech agricultural enterprise with its foundation from Bien Hoa Sugar Factory established in 1969. AgriS develops a diversified agricultural ecosystem with sugarcane as its core pillar, expanding into coconut, rice, banana, and other agricultural products. The Company operates under an integrated 3-Center model comprising AgriC - ProC - ComC, covering the value chain from raw material areas and production to commercial activities and multi-channel distribution; and currently operates in Vietnam, Laos, Cambodia, Singapore, and Australia.
ComC (Commercial Center) is the commercial arm of AgriS, responsible for business operations, domestic distribution, international trading, and market development. ComC operates as a full-function business unit with capabilities across Finance, Supply Chain, HR, Marketing, Sales, IT, Customer Service, Legal, and Risk Management, while also managing outsourced sales and trade marketing teams.
ComC's business portfolio focuses on sugar and sweetening solutions, coconut-based FMCG products, rice, and value-added agricultural products, while also developing OEM products and distribution services. Under its strategic roadmap, ComC aims to scale revenue growth, maintain the core role of granulated sugar, develop sweetening solutions, expand the rice portfolio, and accelerate a diversified FMCG ecosystem across B2B, Trade, B2C, and international trading channels.
Work Location: 63 Cao Thang Str, Ban Co Ward, HCMC.
KEY RESPONSIBILITIES
1. Responsible for communication and advertising plans (ATL & BTL) for the brand .
In charge of developing, executing, and managing communication & media and trial plans to increase brand penetration and offtake.
Analyze, measure, review, and report media campaign results; evaluate ROI & KPIs, and optimize for high performance and efficiency.
2. New product development
Research and propose new products aligned with market demand and company resources.
Develop launch plans for new products.
Coordinate with the R&D department to develop and plan research and launch new or improved products.
Manage implementation and evaluate launch effectiveness.
3. Market research
Proactively update market changes and propose appropriate plan adjustments.
Update consumer trends.
Conduct market research to support the new product development process.
4. Plan and manage the marketing budget for the brand
JOB REQUIREMENTS
Bachelor's degree in Marketing, Business Administration, Economics, or related fields.
Minimum 5 years of experience in marketing within the FMCG industry.
Brand management and strategic brand development direction.
Planning and execution of ATL and BTL marketing activities.
Direction and execution of communication strategy.
Exceptional leadership, communication, and negotiation skills with the ability to influence and collaborate across all organizational levels.
Strong change management abilities, multitasking skills, and resilience under pressure.
BENEFITS:
Competitive salary package.
13th-month salary and performance bonus.
Comprehensive healthcare insurance.
Lunch and phone allowance.
Training and career development opportunities.
Employee engagement activities.
Long-term incentives and ESOP opportunities.