Brand Manager, Marketing

Purpose
・Create & execute Brand strategy in line with corporate & business strategy to increase Brand value (Brand presense)
・Prioritize where and how to invest to foster brands effectively in line with corporate and business strategy.
Area of Responsibility
1) Business Strategy (incl. mid-term strategy):
- Create & execute Business Strategy in line with corporate strategic direction
- Make sure to proceed category management (prioritizing among brands for investment) in line with corporate strategy
- Deeply understand Company technology, direction and market movement for decision of business strategy"
2) Brand Strategy:
- Create & execute Brand strategy by defining brand purpose, where we are and who target is and who competitors are.
- Create sales supporting information materials (Brand strategy) on time
- Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI
- Execute and analyze Brand health check"
3) Product Line Brand Strategy:
- Create & execute Product line Brand strategy (Management of sub-line)
- Create sales supporting information materials (product line brand strategy) on time
- Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI"
4) Marketing Strategy:
- Create & execute Marketing strategy
- Build up strategy by analyzing 3C, 4P
- Create & execute communication plan (IBC) through all the touch-point (product, shop-front, ATL and BTL)
- Create BTL ideas including communication claiming & AW of POSM
- Create and execute MK campaign in collaboration with sales team
- Create P/L plan with PD team and well manage it (MI, BP%) by price guideline
- Well collaborate with all related departments and business partners to implement strategy effectively and smoothly (Create & share critical path, loading plan and necessary documents) "
5) Consumer / Competitor / Channel Understanding:
- Analyze Brand Power Survey and develop plan to foster brand
- Analyze competitor situation and create attractive positioning
- Analyze channel situation and propose appropriate action
- Conduct research for understanding consumers
6) TCR contribution:
- Initiate and promote plan to contribute to company profit through TCR idea
7) Coaching:
- Coach other marketing members (Subordinates)
8) Paper work:
- Prepare some mandatory documents related to MK campaign / New Products
- Proceed paper work related to MK investment for financial purpose
- Paper work for smooth operation among departments related to MK activity
9) Other:
- Do assignment from direct superior