Brand Manager

Brand Strategic Planning (20%)
- Analyze market situations, internal sales performance, consumer insights, market trends, competitors' movements... to identify brand opportunities and issues, understand unmet needs for brand planning
- Build Category short-term & long-term strategy with porfolio strategy, product roadmap, sales/share ambition and new launching strategies
Brand Activities Excellence (40%)
- Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution
- Get closed to customers/ consumers via frequent market visits
- Work well with cross functions to drive sales and build brand
- Management of marketing budgets within agreed targets
- Lead cross functions (supply chain, purchasing, sales, trade marketing, manufacturing, R&D) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.
- Lead packaging and product communication development in collaboration with design teams
- Translate consumer insights into actionable marketing strategies and innovation opportunities
- Develop and manage product launch plans, ensuring timely execution and market readiness.
- Monitor product performance post-launch and recommend adjustments as needed.
Category Profitability Management (30%):
- Management of P&L and marketing budgets within agreed targets.
- Follow up and control Marketing expenses.
- Continuously check stock, promotion, marketing investment to ensure budget effectiveness
- Continuously optimize category's profits by reducing COGM, de-MKT low-performance SKUs, improving ROI of marketing activities, especially promotion
Retain and develop team members (10%):
- Coaching for team members
- Retain talents
Other tasks assigned by line manager.
KPI:
1. Category Net Sales
2. Category GP
3. Market share
4. Category OP
5. Other assigned marketing activity and new product launch