Brand Manager (Skincare)

COLORKEY launched in September 2018 and is currently a popular Chinese domestic cosmetics brand among young people. With the motto Dare-to-be Different, COLORKEY constantly innovates and creates new, high-quality products for its customers.
COLOR is my KEY Color is the universal key. COLORKEY always creates a variety of lipstick shades with the desire to help customers find the perfect color for themselves.
1. Job Responsibilities
Brand Strategy & Planning
Developing and executing annual brand strategies and integrated marketing plans aligned with business objectives.
Conduct market, consumer, and competitor analysis to identify growth opportunities and translate insights into actionable brand strategies and key brand messages.
Lead assigned brand initiatives from planning to execution, ensuring consistency with the overall brand positioning and identity.
Campaign & Brand Execution
Lead the planning and execution of integrated brand campaigns across digital, social media, influencer, and relevant consumer touchpoints.
Work closely with creative and media agencies to develop effective communication assets and ensure timely delivery.
Monitor campaign performance and identify optimization opportunities based on consumer and business KPIs.
Product & Launch Management
Take ownership of assigned product development and launch projects, coordinating timelines from concept development through launch.
Partner with R&D, Sales, Trade Marketing, agencies, and other stakeholders to ensure product information, positioning, claims, and key messages are accurately communicated and executed.
Stakeholder & Budget Management
Manage relationships with internal and external stakeholders to ensure effective and timely execution of brand initiatives.
Manage assigned brand budgets, including budget planning, tracking, and reconciliation, ensuring efficient resource allocation.
Handle relevant administrative and contractual processes with appropriate attention to detail.
Performance & Business Analysis
Track brand and campaign performance against agreed KPIs and business objectives.
Analyze market, consumer, campaign, and sales data to generate insights and recommendations for future brand growth.
2. Job requirements
Bachelor's degree in Marketing, Business, or a related field.
- 3 years of experience in brand marketing, with demonstrated ownership of brand campaigns, product launches, or key brand initiatives.
- Experience in skincare & beauty.
Strong understanding of personal care market trends, consumer behavior, and competitor landscape.
Passion for personal care with a creative and proactive mindset.
Experience in digital marketing, influencer marketing, and social media strategy.
Excellent project management and multitasking skills with attention to detail.
Proficiency in English (both written and spoken)
BENEFITS:
● Competitive Salary 13th month Salary Business Result Bonus
● Bonus & gifts on special occasions
● Monthly lunch allowance
● Work equipment support
● Full Social Insurance Premium Healthcare (Bao Viet) Health check-up
● Review performance & salary yearly
● Dynamic, friendly & professional working environment
WORKING HOUR & LOCATION:
● Working Hour: Monday - Friday at 9AM - 6PM and Saturday at 8:30AM - 12:30PM (WFH)
● Location: Colorkey VN Building, 39/5 Tran Nhat Duat, Ward Tan Dinh, HCMC