Brand Marekting

1. Focus on considering how to increase Cleansui brand value & strengthening Cleansui brand love with House Branding activities = in-house resources, not using agencies, proactively proposing, approaching
2. Using a reasonable budget, achieving 2 goals: increasing Cleansui brand value + increasing Cleansui brand love
- Propose branding activities suitable to the brand personality & target consumers (KOLs, PR, CSR, ...) and in line with the company's orientation
- Implement proposed (approved) branding activities responsibly & efficiently
- Conduct research activities: water purification industry (alkaline ionized water + direct drinking water filter) + competitors + target customers + current Cleansui brand (4Ps)
- Propose: always- on program on owned channels to achieve organic reach of new potential customers and increase the satisfaction of existing customers
- Make plan to have the alignment between Brand + Trade + Digital + Sales to maximize the effectiveness of house branding activities: increase brand awareness + consistent experience on customer journey + optimize sales of Branding program
- Other Tasks assigned by the head of MKT and BOM
Expected qualifications Required:
• Bachelor of Marketing or a degree related to communication activities
• More than 2 years of experience
• Good use of MS Office tools
• Good planning + project and campaign management skills
• Good time management skills
• Agility, grasping and understanding problems quickly, always learning and complying with company discipline
• Good communication skills, good presentation is an advantage
Priority:
• Experienced in setting up & optimizing online ads (facebook ads, GDNs, Youtube ads, ...)
• Experience working in foreign companies
• English conversation skills (Writing and reading are must-have skills)
• About 24 years old to 30 years old (Negotiate if you are not in this range)