Brand Marketing Manager - Attractive Package

- Develop brand strategy and deploy brand campaigns to achieve brand goals and business results



- Ensure brand identity and messages are across channels and touchpoints



- Define clear success metrics for each brand campaign and monitor closely campaign performance to propose amendments (if any)



- Track brand performance by measuring and monitoring metrics including awareness, impression, perception and buzz



- Oversee all the media buy activities within the team & plan accordingly.



- Lead and coordinate the execution content marketing strategy with Social, Creative Design & Product Marketing



- Plan and execute corporate branding events



- Partner with HR on employee communications and engagement strategy including employer branding and internal communications



- Perform other tasks assigned by the CMO.