Brand Marketing Manager

- Demonstrate strong business acumen to achieve the assigned brand's business objective.
- Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline.
- Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer.
* Market Assessment, Consumer Understanding & Insight:
- Define market drivers of growth via market, business, category, competitive and brand performance audits.
- Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights.
- Distill powerful insights from data and analytics to guide brand activation and content development.
• Brand Strategy and Positioning:
- Propose strategies for the brand to grow in the market.
- Leverage research on segments to understand consumer journey and key occasions.
- Optimize and manage portfolio strategy of brands.
• Brand Planning:
- Manage brand P&L and resource optimization.
- Set clear KPIs, and manage performance of portfolio.
• Brand Communications:
- Develop communication strategy aligned with brand direction.
- Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners.
- Understand and evaluate big communication ideas strategically.
- Define executional KPIs and measure, track, course correct in "real-time".
• Brand Activation:
- Develop 12 month rolling brand activity plan with integrated marketing programs
- Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
- Ensure holistic experience across purchase journey (before/during/after).
• Brand budget A&P (ATL) management:
- Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.
• Leadership:
- People management & development.
Working conditions:
Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
Working hour: [protected info] (Monday - Friday).