Brand Marketing Manager

Mô tả Công việc
Responsible for planning, management and execution of branding marketing activities for TrueMoney's lending business - TrueMoney Vay, TrueMoney
Planning, executing paid advertising programs on key self-service platforms such as Youtube, Facebook, Twitter, Pinterest, Google AdWords, and Instagram. etc.,
Reviewing and approving all branded elements for advertising and launch materials inclusive of printed collateral, product packaging, online assets, launch toolkits, product logos, and videos.
Responsible to grow and enhance branding awareness of truemoney and trumoney vay
Ensure standard brand guideline are followed at all TrueMoney Vay channels
Track, Analyze and Optimize sales effectiveness of different sales channel, both offline and online
Manage marketing campaigns to ensure the highest effectiveness and ROI
Lead new marketing projects
Identify and source new partnerships to drive new traffic/data
Actively stay updated of latest market trends, competitors marketing strategies and initiatives
Creating Social Media Marketing, Branding, PR, Event strategies to create a brand name in Social Media and raise awareness about the brand and improve online traffic and lead capture through digital
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
Own and enhance owned media capabilities
Cooperating and working with many domestic and multinational partners
Manage marketing team including performance evaluating, staff recruiting, etc.,
Other assigned by direct supervisor - CMD