Mô tả công việc
1/ Strategic Branding & IMC: Conduct user behavior research and market analysis to establish Integrated Marketing Communication (IMC) strategies, positioning the brand as a market leader and building solid trust in customers' minds.
2/ Unified Messaging Framework: Directly develop standardized messaging for each target audience, ensuring a consistent brand voice across all digital platforms.
3/ Organic Growth Management: Execute growth plans for organic traffic across the social ecosystem (Facebook, TikTok, LinkedIn, Threads) and nurture loyal user communities through value-driven content.
4/ Strategic Livestream Roadmap: Design and directly coordinate the strategic livestream roadmap, transforming live interactions into powerful channels for emotional engagement and user behavior conversion.
5/ Brand Quality & Aesthetic Stewardship: Oversee brand quality and aesthetics for all creative assets and multi-channel content, ensuring every touchpoint meets the highest standards of brand identity and value.
Yêu cầu
1/ Education: Bachelor's degree in Marketing, Communications, PR, or related fields in Economics/Social Sciences.
2/ Experience: Minimum of 02 years of direct experience in Branding/MarCom within fast-paced environments or Agencies.
3/ Storytelling Excellence: Exceptional linguistic skills (English - Vietnamese) with the ability to transform dry data into inspiring brand stories.
4/ O2O Campaign Execution: Solid understanding of implementing large-scale Integrated Online-to-Offline (O2O) campaigns.
5/ Livestream Proficiency: Practical experience in scriptwriting and livestream operations to achieve measurable engagement and conversion metrics.
6/ AI-Driven Creativity: Proficiency in using AI tools (e.g., ChatGPT, Midjourney, Canva AI) to optimize content production speed and experiment with new creative ideas.
7/ Performance-Branding Mindset: Ability to analyze conversion funnel metrics to ensure branding activities are not just "aesthetic" but directly support user growth (NRU) and conversion goals.
8/ Social Listening & Agility: Skilled in social listening to "catch trends" and react swiftly to real-time user conversations.
Quyền lợi
Thưởng
Annual Bonus based on company's performance
Chăm sóc sức khoẻ
Compulsory Insurance to the law, Accident Insurance, Premium Healthcare
Nghỉ phép có lương
15 days leave/ year
Thông tin khác
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Thông tin chung
- Thu nhập: $ 800-1,000 /tháng
Nơi làm việc
- 402 Đường Nguyễn Thị Minh Khai, phường 5, Quận 3, Thành phố Hồ Chí Minh, Việt Nam