Brand Supervisor

AB InBev Southeast Asia:
Internal Position Title: Brand Supervisor - Under 3P Contract
Function: Marketing
Sub-function: Marketing
Location: No. 58 Vo Van Tan, District 3, Ho Chi Minh City
A. PURPOSE OF POSITION
Strategic Management
Develop brand annual plan and consumer engagement activities to ensure the brand KPIs in respects of volume and brand health.
Monitor and lead conversation in respect to new market trends, competitor's activities and brand performance to have effective proposal and recommendation.
Performance Management
Implement, track and evaluate the effectiveness of brand activities.
Act as brand guardian to ensure that the brand guideline is strictly followed.
B. MAIN CHARACTERISTICS
Main characteristics:
Oversee brand plan and consumers activities
Drive top-line growth by coordinating with commercial team
Manages the Business Cycle planning for Beck's Ice & Hoegaarden.
Key dimensions:
Vietnam Focus, especially focusing on HCMC & HN.
Key contacts:
Internal: Insight & Innovation Team, Connection Team, Commercial Team - Sales, Price and Performance Management, Trade Marketing, Route-to-Market. Supply Team - NPD; Procurement Team.
External: Lead Creative Agency, Social Agency, Event Agency.
C. ACCOUNTABILITIES
Brand Building
Continuously develop, review and update brand manifesto and guideline.
Brand Monitoring
Keep track of brand performance, KPI, topline growth, and distribution for monthly marketing review
Monitor contents related to brand, consumers and market on media channels, especially digital channels to have timely reaction
Check and approve visual and contents of marketing, packaging and trade materials and tools.
Brand Plan Execution
Manage brand calendar and consumer engagement activities
Manage agencies & partners for Tết campaign, Beck'stage for Beck's Ice; Equity campaign for Hoegaarden.
Work on Innovation Project for Beck's Ice & Hoegaarden, together with Insight & Innovation team.
Work on Packaging design for Beck's Ice & Hoegaarden.
Manage media and connection plan together with connection manager.
Develop, execute and track branded contents
Provide guideline for brand promotion ambassador (BPA) and sales training. Provide POSM materials for Sales & Trade Marketing.
Lead and manage brand event execution include experientials and POC events