Business Analyst
Purpose & Overall Relevance for the Organization:
- Deliver cutting-edge analytics services to DTC and cross-functional stakeholders, enabling them to make fact-based decisions.
Key Responsibilities:
- FRS:
- Lead and drive consistent sales reporting, data analysis and reporting programs.
- Monitor and evaluate implementation of analytics toolset
- Develop best practice guidance and provide them in your scope of responsibility to other stakeholders to maximize the use of analytics capabilities.
- Establish and maintain customer sell out and inventory reporting, conducting quantitative product and sales analysis with Key Account monthly/quarterly meetings
- Assist in the development of Key Account Plans and ensure high quality of quarterly reviews
- Collate and Track Trade Spend across channel and by stores aligned to customer agreements
- Assist Omni channel marketing with collation and analyses of product performance in FRS channel.
- Support other business stakeholders and country/cluster as needed.
- ORT:
- Own all the data in ORT channel; lead and drive consistent sales reporting, data analysis and reporting programs. Prepare weekly and monthly reports.
- Interpret data, analyze results (KPIs; traffic, productivity, CR, NS, SM) and provide intelligent insights to the business; identify areas of opportunities and improvement
- Maintain a dashboard/score card to assist with strategic decision making, clear recommendations based on data and trends.
- Actively improving data management processes and insights
- Assist Omni channel marketing with collation and analyses of products performance within ORT channel.
- Campaign tracking and insights, learnings sharing
- Work with DTC Lead to maximize sales and profitability within the channel.
- Collate and Track Trade Spend across channel and by stores
Knowledge, Skills and Abilities:
- High degree of commercial knowledge and business acumen
- Operational experience in Customer Service, Sales, Fulfillment, Sales Coordination
- Strong understanding of FRS and ORT processes and KPIs
- Strong interpersonal skills (e.g. communication, negotiation)
- Mental flexibility, initiative and determination
- Advanced Microsoft Office and PowerBI skills
- Fluent in English both verbally and written