About BAMU
BAMU is an IP commercialization and creative company with the mission:
We Bring IP to Life.
We work with brands, creators, artists, IP owners and businesses to develop, commercialize and activate intellectual property through strategy, character and mascot development, licensing, animation, content, merchandise, collaborations and other commercial applications.
We are looking for a
Business Development Executive - IP & Creative Partnerships
to help grow BAMU's client and partner portfolio.
This is a new-business role for someone who enjoys finding opportunities, meeting clients, understanding business problems and turning those opportunities into commercial projects.
Role Overview
You will be responsible for developing new business opportunities for BAMU across IP, animation, creative production, licensing and brand partnerships.
You will identify and approach potential clients, understand their objectives, develop opportunities together with BAMU's internal creative and commercial teams, prepare proposals and move projects from first conversation through negotiation and closing.
This is not a passive account-management position.
We are looking for someone comfortable with outbound prospecting, relationship building and actively creating new business opportunities.
Key Responsibilities
New Business Development
Identify and approach prospective clients across Vietnam and selected international markets.
Build relationships with brands, agencies, IP owners, entertainment companies, creators and other potential partners.
Conduct outbound prospecting through LinkedIn, email, networking, industry events, referrals and direct outreach.
Generate meetings with relevant decision-makers including marketing, brand, creative, licensing and
business leaders.
Manage inbound business enquiries and qualify opportunities.
Build and maintain a healthy business development pipeline.
Follow up consistently with prospects until opportunities are closed or clearly qualified out.
Client Discovery
Meet prospective clients to understand their business objectives, challenges, target audiences, budget and commercial requirements.
Ask the right questions before recommending solutions.
Work with clients to define clear project briefs.
Identify opportunities where BAMU's capabilities can create commercial value.
Avoid making assumptions about a client's brand, customers or objectives without proper discovery.
Solutions & Proposals
Work with BAMU's internal teams to develop solutions across areas such as:
IP strategy and development
Brand mascot and character development
Artist and creator character IP
Animation and creative production
Branded content
IP licensing and commercialization
Merchandise development
Brand collaborations
Sponsorships and partnerships
IP activation campaigns
Overseas animation outsourcing
Vietnam commercialization support for international IP owners
You will coordinate with Creative, Studio, IP and Management teams to prepare proposals, presentations, quotations and commercial structures.
Sales & Commercial management
Prepare and present commercial proposals.
Coordinate quotation development with relevant internal teams.
Negotiate commercial terms within approved parameters.
Manage opportunities through the full sales cycle.
Maintain accurate pipeline and opportunity information in CRM.
Track quotations, follow-ups, decision dates and next actions.
Support contract negotiation and project handover after closing.
Ensure there is a clear transition from Business Development to the project delivery team.
Partnerships
Develop relationships with advertising agencies, creative agencies, production companies and marketing partners.
Identify international studios and agencies looking for animation outsourcing partners in Vietnam.
Build relationships with IP owners and licensors interested in Vietnam.
Identify artists, creators and entertainment personalities with potential character-IP opportunities.
Explore strategic partnerships that can expand BAMU's commercial capabilities and distribution.
Account Development
Maintain relationships with existing clients after project completion.
Identify opportunities for repeat business, cross-selling and long-term partnerships.
Understand how one project can develop into a broader relationship across BAMU's services.
Target Clients
Potential clients may include
FMCG brands
Banks and financial institutions
Insurance companies
Retailers
F&B companies
Education companies
Consumer brands
Technology companies
Entertainment companies
Advertising and creative agencies
Animation and production studios
IP owners and licensors
Artists and creators
International companies seeking creative or IP partners in Vietnam
What We are Looking For
1-3+ years of experience in business development, sales, partnerships, account management or a related commercial role.
Strong communication and relationship-building ability.
Comfortable approaching new clients and initiating conversations.
Persistent and disciplined with follow-ups.
Able to understand a client's business problem rather than immediately trying to sell a predefined service.
Commercially minded and comfortable discussing budgets, pricing and proposals.
Able to coordinate across creative and operational teams.
Organized and capable of managing multiple opportunities simultaneously.
Comfortable working in a fast-moving entrepreneurial environment.
Working English proficiency required.
Preferred Experience
Experience in any of the following would be an advantage:
Advertising
Creative agencies
Animation
Entertainment
Media
Licensing
Character IP
Gaming
Production
Branding
Marketing services
Sponsorships
Consumer products
Existing relationships with brand managers, marketing teams, agencies or creative-industry decision-makers would be a strong advantage.
What Success Looks Like
Within your first months at BAMU, you should be able to:
Build a qualified pipeline of potential clients and partners.
Consistently generate new client meetings.
Develop relationships with brands, agencies and other commercial partners.
Understand BAMU's capabilities well enough to identify relevant opportunities.
Convert qualified opportunities into proposals and quotations.
Maintain disciplined CRM and follow-up processes.
Close new commercial projects.
Generate repeat and cross-selling opportunities from existing relationships.
Help establish BAMU as a partner for IP development, commercialization and creative production.
Who This Role Suits
This role is suitable for someone who enjoys creating opportunities rather than waiting for leads to arrive.
You should be curious about brands, entertainment, creativity and commercial strategy.
You should enjoy meeting people, understanding what businesses are trying to achieve and figuring out how BAMU can help.
You do not need to be an animator, designer or IP expert.
However, you should be willing to learn enough about BAMU's capabilities to have intelligent commercial conversations with clients.
Your role is not to design the creative solution alone.
Your role is to understand the opportunity, bring the right BAMU specialists into the conversation and help turn that opportunity into a successful commercial relationship.
Why Join BAMU
Work across IP, animation, licensing, content and creative commercialization.
Exposure to brands, creators, IP owners and international partners.
Direct involvement in building a growing start-up business.
Opportunity to work closely with management.
High level of ownership over business development opportunities.
Opportunity to grow into a Senior Business Development Executive,
Business Development Manager or broader commercial leadership role as BAMU expands.