Key Responsibilities
Team Leadership & Management
- Lead, mentor, and develop the Livestream Accounts team (5 - 8 staff), including onboarding, performance management, skills development and workflows.
- Ensure team members deliver high-quality account servicing, commercial performance and client satisfaction.
- Set clear performance expectations, KPIs, and coaching plans to elevate individual and team success.
- Coordinate resource allocation and priorities to support business goals and daily operations.
- Client & Account Strategy
- Partner with the Livestream
Account Manager to shape overall account strategy and execution priorities across livestream brand portfolios.
- Support strategic account planning, including customer segmentation, sales targets, revenue forecasting and lifecycle planning.
- Review and optimize account plans, proposals, pricing strategies and value propositions for top clients.
- Provide leadership oversight on strategic brand communication and partnership growth initiatives.
Execution & Performance Monitoring
- Monitor key account performance metrics such as sell-in, sell-out, livestream revenue (GMV), conversion rates, inventory health, and brand share.
- Use performance data to advise the team on optimization opportunities and champion actions that improve client outcomes.
- Ensure accurate and timely reporting to internal leadership and clients, including business reviews and performance insights.
Cross-Functional Coordination
- Partner with internal teams (LS Production, Design, Content, Host, COM, Data/Analytics) to ensure seamless execution of client campaigns.
- Communicate priorities, requirements and deadlines with relevant stakeholders to remove execution barriers.
- Support internal operations improvements that boost team efficiency and client outcomes.
- Client Relationship & Growth
- Build and maintain trusted, long-term relationships with key client stakeholders.
- Support the pursuit of new brand partnerships and expansion opportunities with existing accounts.
- Represent the team in client meetings and escalate feedback or issues promptly to the Livestream Account Manager.