Business Development

1. KOL/KOC Collaboration & Partnership Development
- Research & Selection: Identify, analyze, and propose high-quality KOLs/KOCs aligned with brand positioning and campaign goals
- Partnership Execution: Proactively reach out, negotiate, manage contracts, and ensure smooth collaboration with partners
- Content Direction: Guide KOLs/KOCs on content strategy to maintain consistency with brand messaging and campaign objectives
- Performance Tracking: Monitor campaign performance, analyze data, and deliver actionable insights through reports
- Relationship Management: Build and maintain long-term relationships with KOLs, KOCs, and key IBs
- Business Expansion: Identify new partnership opportunities and contribute to market expansion strategies
2. Community & Growth Development
- Support and manage community growth initiatives across social platforms and groups
- Engage with communities to enhance brand presence, user trust, and retention
- Collaborate with marketing and content teams to align community activities with campaigns
3. Event Organization & Media Relations
- Event Execution: Assist in planning and organizing online/offline events, ensuring smooth operations and strong engagement
- Media Relations: Develop and maintain relationships with media, journalists, and external partners
- Content Materials: Update press releases, media kits, and communication materials regularly
4. Cross-functional Collaboration
- Work closely with Marketing, Content, and Management teams to align strategies and drive overall growth
- Contribute ideas for campaigns, branding, and user acquisition strategies