Business Operations Lead (Marketing) - Abbott Pharmaceuticals

Abbott Laboratories. GmbH

Địa điểm làm việc: Hà Nội

Hết hạn: 16/10/2023

Chi tiết công việc
Giới thiệu công ty

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JOB DESCRIPTION

MAIN PURPOSE OF ROLE

Responsible for the marketing operation planning and execution for the whole EPD Legacy portfolio tier 2 provinces including gathering and prioritizing product and customer requirements, defining the product and portfolio vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.

MAIN RESPONSIBILITIES

Understand customer insight and unmet needs particularly for Tier 2 provinces and ensure insights are well aligned and validated with Therapeutic Managers and field-force

Collaborate with marketing team to ensure integration of tier 2 provinces insight into each brand strategy to collectively build customized marketing strategy and tactics for Tier 2 provinces

Embed competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan

Manage the execution of marketing, advertising and promotional activities of the portfolio to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets in tier 2

Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data

Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies

Prepare budgets, reports and forecasts in a timely manner bottom up from geographic region

Map, segment and build strong connection with local KOLs to support commercial deployment.

Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures

Review complaints and suggestions relating to assigned products and develop action plans to address them.

Support Business Excellence recertification and sustain business excellence standards

Effectively communicate with cross-functional teams, upwards and downwards

SUPERVISORY RESPONSIBILITIES

•This role is individual contributor

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Related marketing or marketing operation experience in MNC Pharmaceutical industry, holding similar position/level around 2-3 years.

Education

University degree, preferably in medical science

CORE Skills Required

Professional Skill

Solid knowledge in marketing principles
Proven experience in managing brands through development and deployment of brand strategy and tactics
Insightful and deep understanding about Tier 2 & 3 nature of market, HCP/KOLs and customized marketing model to drive commercial success
Ability to translate to the insight from data analysis and marketing understanding
Efficient communication and presentation skill
Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way

Behavioral / Leadership Skill

Proficient in verbal and written communication.
Possess good organization, planning, problem analysis and problem solving skills.
Apply Abbott Capabilities Framework

Language Skill

Good at English.
Vietnamese

Computer Skill

MS Office

Thông tin chung

Ngày hết hạn: 16/10/2023
Thu nhập: Thỏa thuận

Giới thiệu công ty

Tại Abbott, chúng tôi luôn giúp các nhân viên thành công, dẫn đầu và vươn lên, cùng với những thách thức và tưởng thưởng, công việc của chúng tôi tạo ra sự khác biệt thật sự trong cuộc sống con người trên toàn thế giới.
Fortune: Xếp trong danh sách "Những công ty nổi bật nhất" của Hoa Kỳ từ 1984 đến nay.
Barron's: Đứng thứ 15 trong danh sách các công ty được đánh giá cao nhất và đứng thứ 2 trong danh sách các công ty hàng đầu về chăm sóc sức khỏe năm 2009
BusinessWeek: Xếp trong danh sách "50...

Quy mô công ty

Từ 1000 - 5000 nhân viên

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