Business Senior Analyst

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Responsibilities
- Gathers operational data from various cross functional stakeholders to examine past business performance, especially on cross-sell campaign performance
- Identifies data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
- Recommends actions for future developments & strategic cross-sell opportunities, as well as enhancement to operational policies
- May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis
- Translate data into consumer or customer behavioral insights to drive tarting and segmentation strategies, and communicate clearly and effective to business partners and senior leads all findings
- Work closely with internal and external business partners in building, implementing, tracking, and improving cross-sell strategies
- Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation, its clients and assets, by driving compliance and applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
- Continuously improve processes and strategies by exploring and evaluating new data sources, tools and capabilities