• Receive and evaluate requests from business departments to identify development needs.
• Collaborate with development teams and relevant parties to articulate business requirements.
• Conduct product testing during UAT and Pilot phases.
• Provide consultancy on deploying
digital marketing activities based on system features.
• Lead the development and execution of comprehensive growth marketing strategies targeting RB, EB, Digital MKT vertical at MSB.
• Utilize marketing automation solutions for optimization across digital and social channels.
• Develop strategies to increase user engagement, reduce churn, ensure positive ROI, and enhance overall customer experience.
• Plan and design growth-hack initiatives based on extensive research and collaboration.
• Implement customer segmentation strategies for personalized communication.
• Utilize data analytics to optimize promotional programs.
• Conduct market research and competitive analysis.
• Collaborate with business teams to provide user insights.
• Develop KPIs, track performance metrics, and report progress to senior management.
• Collaborate with other units to achieve business targets.
• Implement and evaluate A/B tests and experiments.
• Facilitate daily stand-ups, iteration planning, and sprint reviews.
• Minimum 2 years of experience in Business Analysis, Digital Marketing, or equivalent roles.
• Proficiency in deploying, integrating, or utilizing platforms such as Campaign Management Platform (CMP), Content Management System (CMS), Customer Data Platform (CDP), etc.
• Knowledgeable about advertising platforms, digital marketing channels.
• Familiarity with web/app analytics tools (e.g., Google Analytics, Google Tag Manager, Appsflyer, Adjust), and digital channels.
• Deep understanding of Martech and Customer Data Platform fields.
• Understanding of banking products and business strategies.