Campaign & Merchandise Executive

Mô tả Công việc
Plan and manage an integrated campaign calendar based on brand & partners activities, especially peak season of E-Commerce: platform birthday, 11.11, 12.12, Tet.
Conceptualizing and developing interesting and relevant campaigns to execute specific strategic direction.
Collaborate with internal stakeholders (Commercial, Digital, E-Merchandising, Creative, Finance, OPS) - as well as external partners (Lazada, Shopee, Tiki, etc.) to deliver best-in-class E-commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
Liaise with the related team (Commercial, Data, CS) to provide campaign performance insights, evaluation and suggest key learnings to share with brands & partner.
Monitor E-Commerce trends, interesting initiatives, and market best practices
Merchandise Management (Quản lý gian hàng official store tại sàn Thương Mại Điện tử)
Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted.
Manage and control product and brand appearance in both homepage and cat- page (banners, product images...) to make sure the website always presented in a good manner and best practice for user experiences.
Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.
Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
Collaborate with the internal team, agency, and other vendor partners to optimize the user experience