Campaign Planner

Mô tả Công việc
This role will be helping to grow the Ecommerce website for DAFC and to support with commercial development. This is a great opportunity for individual who is interested in developing marketing insights to drive the Ecommerce aspect of the business.
· Develop and grow the Ecommerce business for strategic portfolio brands at DAFC website
· Drive brand consistency on website, ensuring content is curated according to Brand's guideline and standardisation of each brands on website
· Work closely with Corporate Marketing team with demand-generation initiatives including on-site activities, social media, visibility, eDM, SEO and SEM, PR
· Work closely with brands team & internal team to produce quality campaigns materials and other tasks where needed to ensure all campaigns are executed successfully
· Develop and execute campaign promotional planning, pricing strategies and budgeting (e.g. bundles creation, discounts activation, vouchers etc.), and ensure compliance in execution
· Develop, expand & cooperate with internal brands or partners to exchange value by all marketing activities and campaign
· Develop and manage content on DAFC Ecommerce on social media
· Conduct trading promotions, follow up with evaluation and report
· Collaborate with designers to improve users experience
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics...)
· Acquire insight in online marketing trends and keep strategies up-to-date
· Implement marketing campaigns and analise performance, turning insights into actionable work, creating a workflow of steady and prioritised performance adjustments.
· Other duties as assigned